Yoga pants conquer Beijing girls: Vipshop offers discounts on top brands, yoga pants attract attention and heat up
Jeep4700
发表于 2024-8-6 15:15:27
3175
0
0
What is the hottest outfit in Beijing this summer? Yoga pants are sure to rank in the top three.
In Beijing, yoga pants no longer exist only in gyms, but have become popular among night runners, paddlers in Shichahai, and girls shopping in Sanlitun. Unconsciously, yoga pants have become popular throughout Beijing. Even in the office buildings of Zhongguancun, Xierqi, and Wangjing, yoga pants have become a daily outfit for working women. According to data from the e-commerce platform Vipshop, since July, the number of yoga pants purchased by women in Beijing has ranked first among cities in China.
The popularity of yoga pants in Beijing is not accidental: Chen Man, who works in Wangjing, started wearing yoga pants into the workplace because "yoga pants are not only very slimming", but also "nowadays, big brand yoga pants are very comfortable to wear, with good elasticity, breathability, and a strong sense of professionalism. Almost one pair of yoga pants can meet all the needs of fitness, commuting, work, and shopping
In terms of yoga pants consumption, Beijing girls pursue high quality and cost-effectiveness. Famous brands of yoga pants such as lululemon and keep are popular among girls. In addition, 361& deg;、 Anta and other top sports brands are also highly favored. Meanwhile, compared to the high-end yoga pants that often cost 1000 yuan per pair in flagship stores, girls prefer to go to discount stores such as Outlets and Vipshop to search for treasures. On a weekend in July, Chen Man bought three yoga pants in one go at Aolai in Badaling, Beijing. With discounts, the total cost of the three pants was less than 1000 yuan.
According to data from the e-commerce platform Vipshop, yoga pants sales in Beijing have increased by over 30% year-on-year since July. keep、361°、 The sales of brands such as ANTA have all grown exponentially year-on-year, and quality and low prices have become the focus of consumer attention.
Industry insiders have introduced that yoga pants have gradually moved from outdoor or fitness wear to daily wear, also because yoga pants themselves are constantly upgrading, with a focus on breathability, moisture absorption, and durability. Professional yoga pants brands often use a blend of nylon and spandex fabric, which provides more comfort for women during use. High end brands also use nylon 66 fabric, which has superior performance in terms of strength, elasticity, and wear resistance. In addition, nylon 66 fabric has a smoother hand feel than nylon 6.
The high cost-effectiveness of brand discounts and constantly upgrading product quality are important reasons for the rapid popularity of yoga pants in Beijing. According to industry insiders, driven by the Olympic Games and summer consumption, popular categories such as yoga pants and tennis skirts are expected to continue their high growth trend this summer and autumn.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- US National Security Advisor Sullivan arrives in Beijing
- Elon Musk rumored to buy Tesla in Beijing for $150 million: fake news
- Elon Musk to buy a house in Beijing for $150 million? Tesla responds: Fake news, pure speculation
- Exploring Wangfujing in Beijing: Huawei and Apple stores open two hours ahead of schedule for new products across the street
- Apple CEO Cook appears in Beijing: strolling through organic farms with his team
- Cook appears in Beijing! Strolling around the organic farm in the alley
- Pfizer Beijing R&D Center settles in BioPark, Beijing Medical Innovation Park
- Jike MIX launches delivery in multiple locations including Beijing and Hangzhou
- Wenyuan Zhixing established an intelligent technology company in Beijing with a registered capital of 1 billion yuan
- Ideal Auto establishes sales and service company in Beijing. Ideal Auto has successively established new sales and service companies
-
11月21日、2024世界インターネット大会烏鎮サミットで、創業者、CEOの周源氏が大会デジタル教育フォーラムとインターネット企業家フォーラムでそれぞれ講演、発言したことを知っている。周源氏によると、デジタル教 ...
- 不正经的工程师
- 昨天 16:36
- 支持
- 反对
- 回复
- 收藏
-
アリババは、26億5000万ドルのドル建て優先無担保手形と170億元の人民元建て優先無担保手形の定価を発表した。ドル債の発行は2024年11月26日に終了する予定です。人民元債券の発行は2024年11月28日に終了する予定だ ...
- SOGO
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
スターバックスが中国事業の株式売却の可能性を検討していることが明らかになった。 11月21日、外国メディアによると、スターバックスは中国事業の株式売却を検討している。関係者によると、スターバックスは中国事 ...
- 献世八宝掌
- 前天 16:29
- 支持
- 反对
- 回复
- 收藏
-
【意法半導体CEO:中国市場は非常に重要で華虹と協力を展開】北京時間11月21日、意法半導体(STM.N)は投資家活動の現場で、同社が中国ウェハー代工場の華虹公司(688347.SH)と協力していると発表した。伊仏半導体 ...
- 黄俊琼
- 前天 14:29
- 支持
- 反对
- 回复
- 收藏