Beijing Business Daily News (Reporter Hu Jingrong) On December 19th, Beijing Business Daily reporters learned that Hema has partnered with Beijing Tongrentang Xing'an Health Care, which specializes in nourishing foods, to launch a series of new health afternoon teas based on the same origin of medicine and food. It is understood that "medicinal food homology" refers to a group of edible and medicinal ingredients, including ginger, hawthorn, honey, almonds, yam, etc. This time, Hema's "Medicine Food Same Origin" series has launched a total of 5 new products, each of which adds at least one medicinal food ingredient. Before the winter solstice, Hema also launched ready to eat dishes such as hawthorn stewed steak and grilled sea buckthorn lamb chops, which are both medicinal and edible, to meet the demand for winter tonics.
Ning Qiang, General Manager of Hema Instant Food Department, stated that the trend of combining medicine and food is becoming a new trend in the consumer market, and more and more consumers are integrating health preservation into their daily lives. At the same time, many "medicinal and edible" products on the market appear in the form of soup ingredients and seasonings, and consumers often use them for making soup after purchasing, which takes a long time to produce. The logic behind Hema's product development is to make dietary supplements that are suitable for daily consumption more delicious and convenient, while ensuring a clean ingredient list, "said Ning Qiang.
Since the beginning of this year, Hema has continuously launched new products in the health field, including the 500 calorie warm salad series, low GI rice noodle food, "health water", etc. Data shows that in November, the sales of Hema's "Health Water" series increased by over 100% month on month. At the same time, Hema has been doing "subtraction" on the ingredient list, such as reducing sugar, oil, fat, etc. Since the launch of a pre made fresh rice, sales have increased by 119% year-on-year, with a repurchase rate of 30%. Another kind of fresh Rice noodles, which is only made of rice and water, has seen a 30% month on month increase in sales.