According to statistics released by NIO, the sales volume in June exceeded 20000 vehicles, a year-on-year increase of 98% and reaching a historical high; In the second quarter of 2024, 57373 new cars were delivered, a year-on-year increase of 143.9%; In the first half of 2024, a total of 87426 new cars were delivered, a year-on-year increase of 60.2%. As of now, NIO has delivered a total of 537020 new cars, becoming the first Chinese brand in the high-end pure electric market to deliver over 500000 vehicles.
At the vehicle level, the delivery volume of NIO's Double 6 SUV models once again exceeded 10000 units in June, surpassing the BMW X3/X4 combination for two consecutive months and ranking first in the Chinese high-end mid size SUV market.
Since 2024, NIO's sales have continued to grow, which to some extent meets the comprehensive demand of consumers for intelligent pure electric vehicles. The 2024 products will be switched in the first half of 2024, increasing their competitiveness; BaaS (Battery Rental Service) strategy and price adjustment to promote user acceptance of battery rental mode, with 80% of new users currently choosing BaaS mode; Expanding sales network and continuously improving sales capabilities; The basic layout of the battery swapping station and the continuous expansion of the battery swapping alliance have provided users with a clearer understanding of the convenience of energy replenishment brought by swapping, as well as the benefits of solving battery life and degradation. In addition, the rebound in the resale value of NIO models has also eased users' "residual value anxiety" about electric vehicles.
In the first quarter of 2024, NIO announced a new policy for adjusting its BaaS battery rental service. The adjusted BaaS plan not only reduces monthly battery rental fees, but also lowers the threshold for users to purchase cars. Combining BaaS innovation, NIO uses "vehicle electric separation" to relieve users of the high replacement costs and vehicle price depreciation caused by battery degradation due to over warranty of power batteries. Qin Lihong, co-founder of NIO, once said that battery swapping is equivalent to providing a lifetime warranty for every NIO user's battery.