On November 25th, NIO celebrated an important moment of its 10th anniversary. On this commemorative day, NIO founder and chairman Li Bin issued an internal letter to all employees of the company, deeply reviewing the development process of the past decade and providing prospects for the future.
Li Bin stated in the letter that NIO was fortunate to have been founded during a once-in-a-century period of great transformation in the automotive industry. Starting from the mission of BlueSkyComing, NIO is firmly committed to becoming a leading user enterprise in technology and experience. In the past decade, NIO has completed 12 full stack technology layouts, applied for over 9300 patents, and its products have been widely recognized by users. In the pure electric market with an average transaction price of over 300000 yuan in China, NIO's market share exceeds 40%.
At the same time, NIO has built 2750 battery swapping stations and over 24200 charging piles in China and Europe, and its efforts in building charging and swapping infrastructure have been recognized by users and peers. NIO has always adhered to the concept of being a user enterprise, working together with over 620000 users to create a unique, cross-cultural, and growing global user community.
However, Li Bin also realizes soberly that in the face of an increasingly challenging global economic environment, fierce market competition, and stronger excellent peers, NIO needs to double its efforts and improve itself as soon as possible in order to repay the support and trust of users, partners, and investors.
He emphasized that NIO is currently in the most intense and brutal stage of the qualification competition for the intelligent electric vehicle industry, and only a few outstanding companies will be able to survive in the next two to three years. Therefore, NIO needs to maintain its original intention, adhere to starting from the interests of users, and create value for products, services, and communities through technological innovation. At the same time, NIO also needs to focus on action, combining vision with execution, setting clear goals around basic business units, and developing specific execution plans.
Li Bin proposed that the next two years will be crucial for NIO. The company will continue to launch competitive new products, continuously improve operational efficiency, and plan to double sales next year and achieve profitability by 2026, which is an indispensable task. He encourages all employees to give their all and work together to meet future challenges.
At the end of the letter, Li Bin expressed deep affection, "Our journey is a marathon on a muddy road, and it has not been an easy one since the first day. Don't worry about the past, don't be afraid of the future. Ten years is just the beginning, and there is still a long way to go. In the next N decades, we will continue to walk together, power up together, and create a sustainable and better future
NIO was founded on November 25, 2014. Over the past decade, NIO has invested more than 53 billion yuan in research and development, completed 12 full stack technology layouts, and applied for over 9300 patents. Delivery data shows that in the third quarter of this year, NIO delivered a total of 61900 units, setting a new historical high; As of November 25, 2024, NIO has delivered over 620000 new vehicles.