On October 27-29, Lucky Coffee made its debut at the International Financial Forum (IFF) 20th Anniversary Global Conference, known as the "F20 (Finance 20)" in the global financial field, and became a designated coffee partner for the conference. As the first Chinese coffee chain brand to collaborate with the International Financial Forum (IFF), Lucky Coffee's high-quality products and services have received unanimous praise from guests both domestically and internationally.
The International Financial Forum (IFF) is a high-level permanent dialogue mechanism and multilateral cooperation institution in the global financial field headquartered in China. The IFF20 Anniversary Global Annual Conference is a major global financial event approved by the State Council and jointly hosted by the People's Government of Guangdong Province, the People's Government of Guangzhou City, and the International Financial Forum (IFF). It is held at the newly established permanent site of the International Financial Forum (IFF) in Nansha, Guangzhou, and has received widespread attention from all sectors of society. The International Financial Forum (IFF) invited hundreds of guests from the world's financial and economic dignitaries, business leaders, well-known scholars and institutional executives to gather at the permanent IFF venue. With the theme of "New Capital, New Value, New World: Revitalization and Cooperation under the Fragmentation of the Global Economy", it conducted extensive exchanges and in-depth discussions on the current hot issues in the world and China's economic and financial fields, focusing on sustainable development, green finance, "the the Belt and Road" The Guangdong Hong Kong Macao Greater Bay Area and multiple fields such as artificial intelligence.
As the designated coffee partner at the IFF20 Anniversary Global Conference, Lucky Coffee has undergone transformation and reshaping, always adhering to quality as the foundation, driving new value through high quality, and achieving long-term stable growth and sustainable development of the brand. This is also the value concept foundation of the cooperation between IFF and Lucky Coffee.
During the IFF20 Anniversary Global Conference, Lucky Coffee provided high-quality coffee to nearly a thousand attendees, showcasing its development achievements in coffee products and consumer services, as well as innovative achievements in the field of digital consumption in China, to guests from the global economic and financial sectors. The high-quality products and services of Lucky Coffee left a deep impression on the attendees and received recognition and praise from them.
Ruixing has always insisted on bringing high-quality coffee to consumers. Lucky Coffee insists on using high-quality coffee beans from global high-quality production areas, laying out the upstream coffee bean industry chain, ensuring stable supply of high-quality coffee beans, and has won the gold medal in the IIAC International Coffee Tasting Competition for five consecutive years. To ensure stable quality, Lucky Coffee collaborates with excellent global suppliers to create a high-quality supply chain and provide more customers with high-quality, cost-effective, and convenient products and services. At the same time, Lucky Coffee continuously hones its rigorous digital quality control system, ensuring consistent quality across 10000 stores through a systematic and standardized store quality management operation system and global supply chain collaboration.
Ruixing Coffee has built a brand "moat" with high-quality products and services, gaining recognition and favor from consumers, and achieving rapid and stable high-quality development. As of now, Lucky Coffee has over 13000 stores and over 170 million customers. It is expected that the number of Lucky Coffee stores will exceed 15000 by the end of the year. According to financial reports, Ruixing Coffee's total net income in the first half of 2023 has exceeded RMB 10.638 billion, a year-on-year increase of 86.5%.
In the future, Lucky Coffee will pay more attention to customer value, social value, and partner value, promote innovation and cooperation, and strive to create an outstanding and world-class century old coffee brand, making Lucky Coffee a part of people's daily lives, and further promoting the prosperity and development of the coffee industry.