Yunnan Coffee Fragrant Chain Expo Starbucks shares the value chain of the coffee industry with China
我放心你带套猛
发表于 5 天前
130
0
0
On November 26th, at the 2nd China National Supply Chain Promotion Expo (hereinafter referred to as the "Chain Expo"), baristas were sharing with foreign guests and industry experts the story of China's good coffee, telling the story behind a cup of coffee. Starbucks has been rooted in China for 25 years, continuously cultivating the industry chain and supply chain, and helping the high-quality development of China's coffee industry.
As an old friend of the Chain Expo, this year's Starbucks booth looks slightly different - in the lingering aroma of Yunnan coffee, the core links connecting the upstream and downstream of the coffee industry chain are vividly displayed. In the third space with the theme of "sharing the value chain with China", Starbucks baristas interpret and present a wonderful journey from green beans to coffee.
The topics of industrial development such as "Yunnan coffee production and quality have achieved a leap", "coffee farmers' lives are getting better and better", "coffee innovation industrial park has achieved fruitful results in the past year", and "sustainable future of coffee" are becoming more familiar to more people. For Starbucks, this is not only a showcase of the results of optimizing and strengthening the industrial chain, but also demonstrates Starbucks' unwavering commitment to "in China, for China" and sharing development value with the Chinese market.
The coffee brought by Starbucks at the Chain Expo originates from the 12 years of hard work and dedication of Yunnan coffee farmers. According to statistics, the qualification rate of Yunnan coffee beans that have passed Starbucks' strict quality testing has increased from 20% in 2012 to 80% now. Nowadays, Yunnan coffee beans have been added to every cup of classic espresso sold in over 7600 Starbucks stores in mainland China, and every Starbucks store in mainland China will also sell Yunnan single origin coffee beans for a long time.
As Liu Wenjuan, Global Executive Vice President and CEO of Starbucks China, shared at last month's Starbucks Yunnan Green Bean Excellent Supplier Conference, "The best way to support Yunnan coffee is to deliver more and more Yunnan coffee to customers and support Yunnan coffee to go global with actions.
In the next stage of the coffee supply chain, as an important engine to promote the high-quality development of China's coffee industry, Starbucks China Coffee Innovation Industrial Park has continuously leveraged its advantages of integration and scale since its launch one year ago, making continuous innovations and achieving fruitful results: bringing fresh and high-quality coffee roasted in China to billions of customers. A team of local coffee roasters in China, inheriting Starbucks' baking skills for over 50 years, has successfully blended Yunnan coffee beans perfectly into classic espresso, achieving the goal of "Yunnan in this cup". In addition, the industrial park has also become a showcase for the passion and innovative spirit of Starbucks' coffee partners, successfully hosting heavyweight competitions such as the "Starbucks China Barista Competition" to help cultivate and develop talent in the coffee industry.
Having developed in China for 25 years, Starbucks has continuously built and strengthened the industry and supply chain of Chinese coffee with coffee. Starbucks' achievements in China are inseparable from the joint efforts of its 60000 partners, tens of thousands of Yunnan coffee farmers, and thousands of strategic suppliers and partners.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Popular Chinese concept stocks fell on Tuesday, with the Nasdaq China Golden Dragon Index falling more than 4%
- The Nasdaq China Golden Dragon Index closed down 4.34%, and popular Chinese concept stocks collectively fell. Tiger Securities fell more than 14%
- The Nasdaq China Golden Dragon Index closed down 0.74%, with most popular Chinese concept stocks falling
- NIO Li Bin: It is expected that the penetration rate of new energy vehicles in China will reach 75% next year
- Chinese manufacturers begin to restrict sales of key components for manufacturing drones to the US and Europe? Response from the Ministry of Commerce
- All products on Nvidia's Tmall store have been taken down, and its business in China is still expanding. Within a year, the number of employees has increased by nearly a thousand
- Nvidia China: Rumors of supply interruption are false, China is an important market
- Nvidia China: Rumors of supply interruption are untrue. China is an important market for Nvidia
- Nvidia China: Nvidia's suspension of supply to China is a false rumor
- Nvidia China: Rumors of supply interruption are false, China is an important market
-
10月末に2800ドルのマイルストーンを突破した後、国際金価格は短い調整を経た。 11日のニューヨーク商品取引所で来年2月に引き渡されたCOMEX金先物は1.5%近く上昇し、2750ドルの関門を再び奪還し、最新のインフレデ ...
- 什么大师特
- 7 小时前
- 支持
- 反对
- 回复
- 收藏
-
米大統領選後の株式市場の上昇は年末まで続いており、ウォール街の大物たちが叫んだ来年の目標価格も年々上昇しているが、上昇を追う際にはすべての慎重さを捨ててはならないと警告するアナリストも少なくない。 一 ...
- SOHU
- 昨天 11:47
- 支持
- 反对
- 回复
- 收藏
-
12月10日夜、米株が取引を開始し、市場の注目はグーグルに集中し、終値までにグーグルA(GOOGL)は5.59%上昇し、185.17ドルだった。その時価総額は一夜にして1120億ドル(約8120億元)も大幅に増加した。 情報面で ...
- 内托体头
- 昨天 11:15
- 支持
- 反对
- 回复
- 收藏
-
①北京時間の今夜21時30分に発表された米国の11月CPIデータを、「2024年最後の重量級の米国経済指標」にたとえても、誇張ではないようだ。②FRBが来週12月の金利決定会合を開催するにあたり、今晩のCPIもFRBが金利 ...
- 不正经的工程师
- 昨天 10:29
- 支持
- 反对
- 回复
- 收藏