On May 30th, the 2024 JD Car Maintenance Partner Conference with the theme of "Sincere Heroes, Full Engine Resonance" was held in Beijing. JD Car Care has officially announced its brand upgrade, launching a new brand proposition of "Car Care on JD, Guaranteed and More Professional", and comprehensively upgrading around products, prices, and services. In the future, JD Auto will adhere to user centricity, and through co creation with industry value, help top 10 domestic brands such as Linglong, Chaoyang, and Kunlun achieve a total sales of over 10 billion yuan, collaborate with brands to create over 1000 super new products, and cultivate over 50000 composite professional technicians for the industry.
JD 618 will officially start at 8pm on May 31st. JD Car Care also promised 200 million JD car owners and users at the meeting that JD "618" will provide comprehensive protection of "expensive purchase compensation, package installation, and worry free return", allowing everyone to repair and maintain their cars on JD at a cheap and good price! During the "618" period on JD.com, the "Zhenhu price" for car maintenance will be further upgraded, with a 50% discount on tire replacement and maintenance; At the same time, following the first tire trade in event launched in the industry in March, JD.com has partnered with brands such as Michelin to establish a tire trade in alliance. Users who change tires can enjoy up to 200 yuan worth of Jingdou and receive a MAX membership card worth 198 yuan as a bonus; In addition, users can receive up to 600 yuan worth of Jingdou as a gift when sharing their store maintenance experience on social media platforms.
Currently, with the continuous increase in sales and ownership of automobiles in China, there is enormous development space and potential in the automotive aftermarket. However, there are many pain points that need to be solved in the industry, stores, and consumers. At the conference that day, the person in charge of JD Car Maintenance also stated that there has always been a scattered phenomenon in the domestic automotive aftermarket, and stores are facing problems of lack of professional talents and insufficient capabilities. Consumers hope to find more cost-effective and guaranteed services.
Based on the customer-centric concept, deep understanding of the industry, and years of accumulation of its own capabilities, JD Car Care has officially announced a brand upgrade, launching a new brand proposition of "Car Care Comes to JD, Guaranteed, and More Professional", and upgrading around products, prices, and services to comprehensively enhance the user's car care experience.
In terms of products, JD Yangche collaborates with automotive brand manufacturers to provide numerous original parts and technical support for vehicle models, and guarantees the quality of products such as engine oil through 100% authentic full traceability; In terms of price, JD's "Zhenhu Price" for car maintenance not only adheres to a 5% lower price, but also provides consumers with a comprehensive guarantee of "expensive purchase compensation, package installation, and worry free refund"; In terms of service, the upgrade of car maintenance assistants and car doctors has made it more convenient for car owners to choose products and maintain vehicles. JD Car Maintenance will strengthen the on-site service capabilities of technicians through the construction of technician platforms and door-to-door services. In addition, JD.com also provides professional maintenance experience for new energy car owners by jointly building a dual brand new energy joint venture store with CATL.
It is worth mentioning that, on the basis of brand upgrading, JD Yangche has also proposed three major goals for the next three years: to help top 10 well-known domestic brands such as Linglong, Chaoyang, and Kunlun achieve sales exceeding 10 billion yuan; Collaborate with global brand partners to release over 1000 super new products; Train 50000 composite professional technicians for the industry; Establish over 100 industry education integration schools in collaboration with the industry, and cultivate 5000 new energy professionals.
On the day of the conference, the JD Car Maintenance Super Experience Team, composed of famous actor Ding Haifeng played by Wu Song, renowned racing driver Zhou Yong, senior car enthusiast Chen Zhen, and automotive culture blogger @ Dreamer ALI, also made a collective appearance. Four experienced car owners also shared their car maintenance stories based on their own experiences and recommended JD's "guaranteed and more professional" car maintenance services to everyone.
Zhang Yanhua, secretary-general of the China Automobile Maintenance Industry Association, said that Jingdong Auto Maintenance has continued to deepen the standardization capacity construction of stores for many years, bringing reassuring, worry free and reassuring auto repair and maintenance services to the majority of car owners, and becoming an important force in the auto maintenance industry to play a leading role in the brand.
As a professional automotive service chain brand under JD Auto, JD Car Care adheres to the service concept of "authenticity, transparency, professionalism, and worry free", and has formed a complete "online and offline integration" service network. This brand upgrade also marks JD's further accelerated layout in the automotive aftermarket. In the future, JD Auto Care will continue to adhere to user centricity, promote the development of China's automotive aftermarket through industry value co creation, and bring consumers a "guaranteed and more professional" automotive maintenance experience! real-time info