On May 15, Canada Goose announced the appointment of famous designer Haider Ackermann as the first creative director of the brand on the official WeChat official account. According to public information, Haider Ackermann was once the creative director of Berluti, a men's luxury brand under LVMH Group, and was widely praised for his talent in defining contemporary design, earning him the title of a leader in the fashion industry. Dani Reiss, Chairman and CEO of Canada Goose, stated:; Quota; Haider Ackermann keenly understands that Canadian Goose is a unique brand and recognizes sincerity, craftsmanship, and performance as the cornerstone of the brand. He fully explores the energy and potential of the brand's heritage to this day and looks forward to seeing the new designs he brings.