On March 4th, JD.com announced that it will further optimize the open platform's free shipping rules, based on the current 90% free shipping of third-party products. For the remaining nearly 10% of third-party products, a maximum of 59 free shipping can be achieved by the end of March (except for special products and remote areas). This not only allows free shipping of individual products, but also supports free shipping of products from the same store. It is worth mentioning that all 13 categories of products, including household appliances, kitchenware, and health products, are free of charge for 0 yuan, which means that all products are free of charge for any amount.
The reporter learned from insiders close to JD that eliminating the uneven services on the entire platform in the past and providing users with a simpler and more deterministic service experience is one of JD's core logics for continuously promoting service upgrades. Since October last year, JD.com has vigorously promoted third-party merchants to achieve free shipping, requiring both corporate and individual merchants to directly free shipping for products priced at 59 yuan or above in non remote areas; For products priced below 59 yuan, we encourage customers to share orders with the same store for free shipping.
For self operated products, JD.com continues to offer free basic shipping for ordinary users who have reached 59, supports cross store order sharing, and JD PLUS members are free of charge for unlimited amounts throughout the year. Based on this, whether it is self operated or third-party products, JD.com can achieve a maximum of 59 free shipping by the end of March, with over 99% of them being eligible.
And just last week, JD.com also upgraded its "free doorstep return and exchange" service. All products with this service, regardless of size, weight, and quantity, can be returned or exchanged at home with free shipping. According to insiders, this service has currently popularized 99% of JD's self operated products, and it is estimated that an additional 1 billion yuan in shipping costs will be added per year. By the end of this year, it will also cover over 90% of third-party products.
Liu Qiangdong once said on the JD intranet, "Don't forget your users when making decisions." The continuous service upgrades reveal JD's determination and investment in roll services. Service has always been one of JD's core advantages. Expanding high-quality services from self operated to third-party merchants and continuously launching new service products to enhance the overall shopping experience of users is one of JD's answers in the era of e-commerce stock.