On April 24th, a topic related to iPhone 16 made it to the hot search. According to "LeaksApplePro", the number of followers of LeaksApplePro on X, Twitter, is about 36200. It was revealed that Apple's iPhone 16 Pro will start with 256GB of storage this year, and the price may remain at $999. The starting price in China remains unchanged at 7999 yuan. At a time when the price increase of memory has become a foregone conclusion, Apple's policy of "increasing quantity but not increasing price" may seem to go against industry rules. However, from an industry perspective, this is only a manifestation of Apple's return to market reality. With the popularization of 1TB smartphones, if iPhone continues to focus on memory and maintain a high premium, it will inevitably further reduce cost-effectiveness and cause potential user loss. Now, with declining shipments, Apple also has to make a rational choice.