Recently, news of a smart world "cutting off" Xiaomi SU7 order surged on the hot search. According to reports, owners of Xiaomi SU7 who have already paid a deposit for the lock order will receive a subsidy of 5000 yuan if they place an order to purchase a smart S7 with any configuration after paying the final payment.
Huawei Hongmeng Zhixing store sales confirmed this matter to Caixin News Agency reporters and stated that they only need to present the lock order page to enjoy subsidies.
Caixin News Agency reporters also learned from the sales office of NIO stores that NIO will provide a subsidy of 5000 yuan for Xiaomi SU7 order holders who transfer orders.
In addition to Hongmeng Zhixing, sales representatives from stores such as Ideal and Xiaopeng have stated that their car models have been adjusted accordingly, with significant discounts.
Data shows that in the first half of April, the retail penetration rate of new energy passenger vehicles exceeded that of traditional fuel passenger vehicles for the first time. With the opening of the Beijing Auto Show approaching, the price war between car companies will enter a white hot stage.
Zhijie and NIO subsidies, followed up by Xiaopeng
A Caixin reporter interviewed Huawei Hongmeng Zhixing's offline store, and the salesperson claimed that the subsidy for Xiaomi SU7 bike lock owners is true: "You just need to show us the deposit payment page (Xiaomi SU7), and then place an order for Zhijie S7. We can apply for a special subsidy for you."
The salesperson also stated, "This subsidy policy can overlap with other promotional activities of the Smart World S7. Regardless of whether consumers purchase the Xiaomi SU7 or not, they will receive a reduction of 5000 yuan when paying the final payment of the Smart World S7."
It is reported that since the launch of the Xiaomi SU7, Huawei's major stores have introduced this temporary policy, which will continue until the end of May.
Recently, Xiaomi Group Chairman Lei Jun posted on Weibo that the production capacity and delivery speed of Xiaomi SU7 are rapidly improving. The standard version and Max have been delivered in advance, and Xiaomi's production capacity and delivery plan will be detailed at the Beijing Auto Show.
Lei Jun also said, "If you are really in a hurry to buy a car, domestic new energy vehicles are all good, such as the Zhijie S7, NIO ET5, Xiaopeng P7 series, etc. You can also consider purchasing them."
The official blog of Zhijie Automobile stated in a post, "Thank you to General Manager Lei for recommending the Zhijie S7, which has now started large-scale delivery. Welcome to experience it." The official blog of Xiaopeng Automobile also expressed gratitude to General Manager Lei for recommending the new benchmark Xiaopeng P7i, a pure electric Pengyi coupe, and enjoying a purchase right worth up to 65000 yuan.
Caixin News Agency reporters also visited offline stores such as NIO and Xiaopeng mentioned by Lei Jun. Among them, sales representatives from NIO stores stated that the price of NIO ET5/ET5T is similar to the top of the line configuration of Xiaomi SU7, and the two are benchmark models.
The salesperson told reporters, "We have also introduced corresponding subsidies for Xiaomi SU7 owners who place orders. As long as you place an order, we will also provide a subsidy of 5000 yuan."
Xiaopeng Automobile's offline store sales told Caixin News Agency reporters, "Xiaopeng Automobile has launched corresponding subsidies, and the price reduction of each model has reached the level of ten thousand yuan."
It is understood that Xiaopeng Motors has officially announced that it will launch a total purchase subsidy of 500 million yuan until May 5th, involving four models of Xiaopeng G9, G6, P7i, and the 2024 Xiaopeng P5.
After this subsidy, the starting price of Xiaopeng G9 is 243900 yuan; A limited time reduction of 20000 yuan for the entire G6 series; P7i offers a maximum discount of 65000 yuan, a limited time discount of up to 50000 yuan, and a selling price as low as 203900 yuan; The selling price of P5 has decreased to 141900 yuan per unit.
"We will not participate in this subsidy activity. The ideal car models are mostly family (SUV) models, which do not coincide with the target users of Xiaomi SU7. The main target is the Wenjie series," said Ideal Auto's offline store sales to Caixin News Agency reporters
Later, he added that the Ideal official had just announced a price reduction on April 22nd. The Ideal L7, Ideal L8, Ideal L9, and Ideal MEGA will adopt a new pricing system, and new ordering users and those who have already ordered but not yet delivered can all enjoy the new prices. "Directly reducing prices is Ideal's greatest sincerity, isn't it more affordable than subsidies?"
On April 22, the official announcement of Ideal Automobile announced that the 2024 models of Ideal L7, Ideal L8, Ideal L9, and Ideal MEGA will be discounted. The L7 series decreased by 18000 to 20000 yuan, while MEGA decreased from 559800 to 529800 yuan, a decrease of 30000 yuan.
The Beijing Auto Show is imminent, and the "price war" among car companies is intensifying
According to data released by the Automotive Market Research Branch of the China Association of Automobile Manufacturers, the retail penetration rate of new energy passenger vehicles in the first half of April was 50.39%, surpassing traditional fuel passenger vehicles for the first time.
Although the penetration rate of new energy vehicles continues to increase, the price war among domestic new energy vehicle brands is becoming increasingly fierce in recent times, and there is a trend of upgrading.
On April 21st, Tesla China announced a price reduction of 14000 yuan for all Tesla Model 3, Y, S, and X products in mainland China. The starting price of Model 3 has decreased to 231900 yuan, and the starting price of Model Y has decreased to 249900 yuan. After this price reduction, the starting price difference between Tesla Model 3 and Xiaomi SU7 Standard Edition has further narrowed to 16000 yuan.
According to incomplete statistics, including brands such as Xiaopeng Automobile and Ideal Automobile mentioned earlier, since April, more than 38 car companies, totaling 126 car series, have made price reductions or preferential adjustments, including 84 traditional fuel models and 42 new energy models.
The Beijing Auto Show is about to open, with over a hundred new and updated models on the market. Among them, BYD will debut multiple new models, including a 100000 yuan family sedan and a million yuan luxury supercar.
On the eve of the Beijing Auto Show, Huawei Hongmeng Zhixing Wenjie will launch the new Wenjie M5, the first model of cooperation between Huawei and BAIC. The Xiangjie S9 is expected to make its debut at the Beijing Auto Show.
In addition, new brands such as Zero Run, Nezha, Jike, Jiyue, and Lantu will also release new models during the 2024 Beijing Auto Show. Xiaopeng will bring a brand new brand, focusing on the 100000 to 150000 yuan market.
Cui Dongshu, Secretary General of the All China Association of Automobile Manufacturers, believes that this year is a crucial year for new energy vehicle companies to stand firm, and competition is destined to be very fierce. This year's price war is highly likely to be carried out through a combination of price reduction promotions and positioning exploration. New energy vehicle manufacturers will package more equity discounts to stabilize product prices.