In recent times, due to the overall slowdown in demand and a series of its own problems, Tesla has taken many remedial actions. According to Tesla's official website, the company has cut the price of its "Full Automatic Drive" system (FSD) by about a third from 12000 dollars to 8000 dollars last weekend.
As we all know, Tesla CEO Mask himself has always had high hopes for FSD. After all, people's expectations for fully autonomous vehicle have always been the key to Tesla's high valuation. He once said that achieving full autonomous driving capability is crucial for Tesla, and even stated that if this is not achieved, Tesla's value will "basically return to zero.".
In Musk's own plan, Tesla will manufacture an autonomous car and continuously optimize it through software updates. And at some time in the future, this kind of car can make money for its owner as a taxi that completely depends on the auto drive system. He had predicted that in the future, autonomous taxis would be more common than cars driven by humans.
It is reported that this type of car has a lifespan of up to 11 years, a mileage of 1 million miles, and an average cost of about $2 to $3 per mile, allowing car owners to make an annual profit of $30000. Musk promised in 2019 that a fleet of robotic taxis would be on the road in 2020, but it is clear that this promise has not been fulfilled. A few days ago, he announced that he would release the autonomous taxi Robotaxi on August 8th.
Moreover, Musk's ambition in the field of autonomous vehicle has never been realized. The so-called "FSD" cannot achieve true full automation and still requires human intervention. Tesla has written a reminder on its official website: "The currently enabled features still require active driver supervision and have not yet achieved fully autonomous driving of the vehicle."
In addition to FSD, in order to save sluggish demand, Tesla's various models in the Chinese and American markets underwent an overall price reduction last Friday.
According to the official website, Tesla has collectively reduced prices by about $2000 in the United States. The cheapest version of Model Y is currently priced at $42990 in the United States, hitting a historic low. The other two more expensive Model Y versions were also discounted by $2000, and the Model X model's price has also dropped to its lowest level so far.
The same goes for the Chinese market, with the adjusted Model 3 price dropping from the previous 245900 yuan to 231900 yuan, and the Model Y price dropping from 263900 yuan to 249900 yuan, with a price reduction of 5.3%. In addition, the selling price of the Model S has dropped to 684900 yuan, and the selling price of the Model S PLAID version has dropped to 814900 yuan. The selling price of Model X has dropped to 724900 yuan, and the selling price of Model X PLAID version has dropped to 824900 yuan.
In the past week, Tesla has experienced many events such as layoffs and suspension of Cybertruck deliveries, causing its stock price to drop below $150, erasing all the gains of the past year. So far this year, the stock has fallen by over 40%.