On April 16th, the Create 2024 Baidu AI Developer Conference was held in Shenzhen. Robin Lee, the founder, chairman and CEO of Baidu, delivered a speech with the theme of "everyone is a developer", bringing the Wenxin model series of "group debut" and the three "out of the box" AI development tools of AgentBuilder, AppBuilder and ModelBuilder to global developers. Robin Lee said, "In the future, natural language will become a new universal programming language. As long as you can speak, you can become a developer and change the world with your creativity."
At the meeting, He Junjie, Senior Vice President of Baidu Group and General Manager of Baidu Mobile Ecology Business Group, delivered a keynote speech on "Intelligent Agents: Creating AI Native Future". He Junjie stated that intelligent agents will reshape the way humans interact with technology, bringing new application ecosystems, traffic patterns, and business models. The Baidu mobile ecosystem is not only a hotbed for the growth of large model applications, but also the forefront of the wave of intelligent agents. Whether it is users, customers, or ecological partners, they can share a low threshold, multi scenario, and high-value intelligent agent ecosystem in the Baidu Mobile ecosystem.
He Junjie said that at the user level, Baidu Mobile Ecology is committed to creating a "super agent available to everyone", and he showed the new progress of Baidu's new library and ERNIE Bot APP on the spot; At the customer level, merchant intelligent agents, such as Huibo Star, are becoming standard equipment and infrastructure for commercial operations; At the ecological level, Agent Builder is committed to making everyone an intelligent agent developer, a platform that everyone can develop, operate, and benefit from.
AI native applications are fully refreshed, creating a "super intelligent agent that everyone can use"
Baidu's mobile ecosystem has 1 billion users. With the support of large models, intelligent agents not only transform user needs into mature products, but also comprehensively rejuvenate classic products, capturing the hearts of users in the AI era.
Taking Baidu Wenku as an example, under the empowerment of a large model, Baidu Wenku has been fully restructured into a "one-stop AI content creation platform". Not only has it newly launched a cross modal intelligent comic and intelligent comic book creation, greatly reducing the cost and threshold of comic and comic book creation, improving content creation efficiency, but it can also perform full scene instruction creation and editing. Whether it is documents, research reports, PPTs, or mind maps, "use your mouth" to generate and edit. For example, if a user wants to create a report on the new energy vehicle industry, they can say simple voice commands on the Baidu Wenku APP. Not only can they quickly generate a structurally complete and authoritative report, but they can also use voice to directly adjust the document layout, optimize content details, and create data charts. It is reported that since the launch of Baidu Wenku's new AI feature, the cumulative number of AI users has exceeded 100 million, and the cumulative number of feature uses has exceeded 800 million.
In addition to content creation, various AI native applications in Baidu's mobile ecosystem have already met the daily needs of users for work and life. As an AI native application created by Baidu from 0 to 1, ERNIE Bot APP has become a "universal app" for users, and everyone can easily create and display their own agents. On the ERNIE Bot APP, users can use agents to conduct "video conversations", memorize words, correct spoken English, and also conduct simulated interviews and dialogues with AI ancients through agents. At present, 300000 creators have created agents in ERNIE Bot APP, 400000 functional agents have been launched, and 800 million agents have been called.
Enable merchants and users to "travel in both directions", with intelligent agents becoming the "standard configuration" for commercial operations
At the customer level, Baidu's mobile ecosystem applies intelligent agents to business scenarios, bringing new growth to millions of merchants and ecosystem partners. He Junjie stated that intelligent agents enable businesses and users to travel in both directions, and will become a standard configuration and infrastructure for commercial operations.
For example, Baidu Merchant Intelligence is becoming the gold medal salesperson for enterprises with 7X24 online hours. Enterprises can achieve round the clock customer acquisition and improve conversion efficiency without the need for three shifts of manpower investment. The well-known education enterprise Qide Education has over 60 branches nationwide and many overseas branches, covering a wide range of countries, and has high requirements for the language of reception. How can we receive customer inquiries 24 hours a day, improve reception levels, and reduce operating costs? Baidu has created an exclusive intelligent agent for Qide Education, becoming a study abroad consultant who understands business and students. In the first week of its launch, the Qide Education intelligent agent successfully distributed 1.55 million times, interacted with users 58000 times, and the conversion volume of leads increased sharply. The conversion cost of effective leads was significantly reduced, and business efficiency was greatly improved. At present, over 10000 enterprises have created intelligent agents, covering over 30 industries such as education and training, real estate and home furnishings, and mechanical equipment.
In the increasingly competitive e-commerce industry, e-commerce live streaming has become a standard feature for businesses and influencers, but it is still a "high-end" feature for many small and medium-sized businesses. Baidu Huibo Star is enabling e-commerce live streaming to achieve "autonomous driving". Through its three core capabilities of intelligent Q&A, intelligent scripts, and intelligent field control, it creates a diverse style of digital human anchor groups to help merchants continuously live and sell products 24/7. Many celebrities and influencers have also started using intelligent agents to promote their products. Recently, Baidu Youxuan and Maoyan jointly created a live streaming intelligent agent called Baobeier, showcasing a "true and fake Baobeier" campaign. It can not only promote products across the country, but also continuously promote products online 24 hours a day, becoming the top seller in Baidu Youxuan's digital live streaming room. At present, Huibo Star has helped tens of thousands of businesses reduce costs and increase efficiency, reducing live streaming operating costs by 80%, and increasing GMV by an average of 62%.
Realize that everyone can develop, operate, and benefit from it
"We hope that intelligent agent development is no longer the patent of a few people, but becomes everyone's ability," said He Junjie. To this end, Baidu has upgraded the "Lingjing Matrix" to a new Agent Builder platform, which is based on the big model of the Wenxin intelligent agent. It provides developers with two low-cost intelligent agent development modes: zero code and low code. Everyone can easily create intelligent agents in one sentence and become an intelligent agent developer.
At the same time, every developer has the opportunity to gain diversified benefits by creating high-quality and valuable intelligent agents. The Wenxin agent platform provides the distribution path of Baidu's ecological matrix, connecting Baidu search, small intelligent hardware platform, ERNIE Bot, maps, car machines and other multiple scenarios and devices, and realizing the integrated empowerment of "development+distribution+operation+realization".
For example, when users search Baidu for "How to play in wutong Mountain tomorrow", they can get dress suggestions, ticket information, mandatory attractions, route recommendations, etc. at one time. These are provided by the developer's intelligent agents. In the current daily Q&A needs of Baidu search, the proportion of first item satisfied has reached 70%. The flywheel of supply and demand is continuously rotating, allowing users to find what they are looking for and experience better. Enable developers to benefit and grow faster.
The Wenxin intelligent agent platform has attracted the attention and use of many developers. As of now, the Wenxin intelligent agent platform has gathered over 50000 developers, created over 30000 intelligent agents, and jointly built a prosperous intelligent agent ecosystem. In the future, Baidu will continue to build inclusive business channels, making the Wenxin intelligent agent ecosystem a platform that everyone can develop, operate, and benefit from.
"The intelligent agent ecosystem is not a monologue for big players, but a chorus for the whole nation." He Junjie said that Baidu Mobile Ecology always adheres to "creating applications, capabilities, and ecology", allowing every ordinary person to become a developer and every developer to become a creator. Baidu welcomes all enterprises, developers, and ecosystem partners to jointly seize the new opportunities brought by intelligent agents and open up the next golden age of traffic. (Li Yan)