On the afternoon of March 23rd, Apple CEO Cook appeared at the Beijing Sanlitun Apple Retail Store to exchange ideas with the game producer and players of NetEase's "Against the Cold Water" mobile game. On that day, the Apple retail store in Sanlitun held a lecture on the mobile game and ray tracing technology of "Against Water and Cold", showcasing the actual game graphics of iPhone 15 Pro ray tracing technology and "Against Water and Cold" ray tracing levels.