Elon Musk's X platform was revamped on Wednesday to remove headlines from links to articles, the same day Reuters reported that monthly AD revenue on the platform had shrunk significantly since the billionaire bought it last year.
Citing data provided by third parties, Reuters reported on Wednesday that since Musk took over in October, monthly AD revenue at X, formerly Twitter, has fallen by at least 55 percent year-on-year. Advertising revenue fell 60 per cent in August from a year earlier.
Musk has acknowledged a sharp drop in advertising revenue, while X CEO Linda Yaccarino is expected to meet this week with the bank lenders who helped Musk finance the acquisition to present the company's latest plans, according to Reuters.
At the same time, X's app changed its appearance, and many users couldn't see the titles of articles published on the platform. Instead, users only see a summary of the content at the top and an image they can click on. The change appears to be rolling out in stages across different platforms. At last check on Wednesday night, the title of the article was missing from the X platform interface for many iOS and PC users, but it was apparently still displayed on the Android version of the app.
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Elon Musk's X platform was revamped on Wednesday to remove headlines from links to articles, the same day Reuters reported that monthly AD revenue on the platform had shrunk significantly since the billionaire bought it last year.
Citing data provided by third parties, Reuters reported on Wednesday that since Musk took over in October, monthly AD revenue at X, formerly Twitter, has fallen by at least 55 percent year-on-year. Advertising revenue fell 60 per cent in August from a year earlier.
Musk has acknowledged a sharp drop in advertising revenue, while X CEO Linda Yaccarino is expected to meet this week with the bank lenders who helped Musk finance the acquisition to present the company's latest plans, according to Reuters.
At the same time, X's app changed its appearance, and many users couldn't see the titles of articles published on the platform. Instead, users only see a summary of the content at the top and an image they can click on. The change appears to be rolling out in stages across different platforms. At last check on Wednesday night, the title of the article was missing from the X platform interface for many iOS and PC users, but it was apparently still displayed on the Android version of the app.
Many users pointed out that the change had created confusion, with many posts now missing the background information contained in the title.