Against the backdrop of the country's relaxation of the policy on childbirth, listed companies have also taken action to encourage employees to have children.
On March 13th, a screenshot of the internet showed that Miniso, a company listed on the Hong Kong and US stock markets in China, released a "Group Marriage and Childhood Reward Plan.". The core content of the plan is that, on a family basis, employees who get married during their employment will receive a reward of 10000 yuan, while employees who give birth will receive a reward of 10000 yuan for their first child. For each additional child, the reward amount will be increased by 10000 yuan, with no upper limit.
On March 14th, the news surged on Weibo's hot search, and Miniso also responded on its official WeChat account, confirming that it was indeed the case.
Mingchuang Youpin officially introduces itself as a global value retailer that provides trendy lifestyle home products with IP design as its characteristic. Previously, the company's hot searches were mostly due to the Japanese style of its products, which was initially misunderstood as a Japanese enterprise and brand. However, in reality, the company is a genuine local enterprise in Guangzhou, founded by Ye Guofu.
The 2023 fiscal year report shows that the company had 3696 employees as of the end of June 2023, with a salary cost of approximately 820 million yuan, and an estimated per capita salary cost of approximately 220000 yuan. As of the end of December 2023, the number of employees at Miniso has risen to nearly 5000.
Reward increased by 10000 yuan for each birth
Male employees need to "do exercises" before receiving money
According to the Marriage and Childhood Reward Plan of Miniso Group, it is applicable to all formal employees of Miniso Group who have been in service for at least one year. Mingchuang Youpin Group has invested 10 million yuan in marriage and childbirth rewards for the first time, and will continue to increase investment in the future.
According to the plan, employees who handle marriage registration procedures during their employment will enjoy a marriage gift of 10000 yuan on a family basis. Every year, on the "Qixi Festival", the company holds a grand group wedding ceremony for employees free of charge, and plans a high standard wedding ceremony. "The chairman of the group acts as the witness of the marriage, inviting relatives and friends to witness important moments of life together".
In addition to marriage rewards, Miniso has also set up employee childbirth gifts for postpartum care of women. The first to third child childbirth gifts are 10000 yuan, 20000 yuan, and 30000 yuan, respectively. The plan also states that for each additional child, the gift money will be increased by 10000 yuan, with no upper limit. At the same time, multiple children of the same birth can be rewarded with multiple gifts.
In order to encourage male employees to participate more in taking on childcare responsibilities, the plan also stipulates that if the beneficiaries are male employees, they must complete the necessary courses on maternity care, parenting, and parent-child care on the company's M-Learning online learning platform and pass the assessment before they can receive the maternity gift.
Confirmed by official WeChat account of the company
Per capita salary cost of 220000 yuan
The China Fund News reporter noticed that the signing date of the plan for Miniso was March 12th, and on the morning of March 13th, a screenshot of this plan was widely circulated on the internet. By March 14th, the news had become a hot topic on Weibo.
On the afternoon of March 14th, Miniso also posted a response on its official Weibo account, confirming this matter. Name of Mingchuangyou Product:
Thank you all for your attention! The original intention of the release of the "Marriage and Childhood Reward Plan of Miniso Group" is to provide strong support and protection for all eligible marriage and childbearing employees of the company. The issue of childbirth is not just about her. We also hope to use this to promote the concept of gender equality in childcare, help employees build more harmonious work family relationships, and strive to reduce the burden of childbirth for young families to the best of our ability in the future!
Under this Weibo post, many netizens left comments, most expressing "envy", "love", and some even saying "not recruiting". However, some netizens also claimed that "using 10000 to leverage 1 million".
Public information shows that Miniso is a global value retailer that offers a wide range of trendy lifestyle home products with IP design as its main feature. As of the end of 2023, MINISO has a total of 6413 global stores, including 3926 domestic stores and 2487 overseas stores.
At the beginning, Miniso focused on "Japanese" products, with its logo featuring a red and white design. In the early days, it even used Japanese signs, which were similar to Japanese brands such as Uniqlo and Muji. But Miniso is actually an authentic Chinese enterprise founded by Ye Guofu in Guangzhou.
According to the company's financial report, as of June 30, 2023, it has 3696 full-time employees, of which 2003 are located in China and 1693 are located in overseas countries. As of June 30, 2023, the total salary cost of Miniso was 819.6 million yuan, with an estimated per capita salary cost of approximately 2218000 yuan.
As of December 31, 2023, the number of full-time employees of Miniso has risen to 4964, with a rapid growth rate.
These listed companies also encourage childbirth
The maximum reward for having a third child is 100000 yuan
The reporter noticed that in recent years, against the backdrop of rapid changes in the population situation, many local governments and enterprises have responded to the call to encourage childbirth. According to public information, cases of listed companies encouraging childbirth are not uncommon.
Starting from January 1, 2022, the old listed company Da Bei Nong will implement an additional one month maternity leave for the first child, three months for the second child, and 12 months for the third child in accordance with national standards; In addition, the first child will receive a reward of 30000 yuan, the second child will receive a reward of 60000 yuan, and the third child will receive a reward of 90000 yuan; Provide male employees with 9 days of paternity leave.
On June 30, 2023, Ctrip Group announced plans to invest 1 billion yuan to subsidize the childbirth of employees worldwide. Starting from July 1, 2023, global employees who have been employed for more than 3 years, regardless of gender, will receive an annual cash subsidy of 10000 yuan for every new child born, until the child reaches the age of 5, for a total of 50000 yuan.
In June 2023, Qiaoyin Co., Ltd., the "first environmental sanitation company" in A-share market, released a plan to reimburse new employees for their children's milk powder, diapers, and other expenses during the 0-3 age period, as well as the public kindergarten tuition fees for new second child employees. In addition, employees who have three children will be given a one-time reward of 100000 yuan.
In addition, recently, according to the Xiaoxiang Morning Post, a New Third Board enterprise in Henan Province received a second child prize of 30000 yuan and a third child prize of 100000 yuan. Once this matter was reported, it sparked heated discussions. On March 4th, a staff member of the company told reporters that the situation is true. The policy has been implemented since January 1st, 2022, and five or six eligible employees have received rewards. "We are still implementing it," he said