McDonald's announces that it will reduce delivery fees and charge packaging fees
On December 2nd, McDonald's official website released the "Mailsend Charging Announcement", stating that Mailsend will launch a new charging model on December 9th. After the news was released, it sparked a heated discussion among netizens, and related topics also surged to Weibo hot searches.
New charging model will be activated
According to public information, Maileshang will launch a new charging model on December 9th, which will adjust the delivery fee pricing from 9 yuan to 6 yuan, and charge packaging service fees based on the quantity of meals. Maijin card members will continue to enjoy discounts on delivery and packaging service fees when their orders are fully booked. The new charging model also applies to group meal channels.
McDonald's stated that McDonald's will continue to launch various discount and value activities, such as discounted packages, discounts on purchases, and delivery fees, and continuously improve the service experience.
Triggering a heated discussion among netizens
After the aforementioned news was released, it quickly sparked a heated discussion among netizens, and the topic of "McDonald's reducing delivery fees and charging packaging fees" once rose to the fourth place on Weibo's hot search list.
From the content of the comments, there is a divergence of opinions among netizens. Some netizens have expressed support for the adjustment measures, while others believe that although the delivery fee has been reduced, the packaging fee may be even more than 9 yuan, and some have bluntly stated that "it seems to be a price reduction but actually an increase" and "it has been adjusted but not adjusted".
Fund Jun noticed that in February of this year, KFC announced that it would lower the official pricing of home delivery fees from 9 yuan to 6 yuan, and also charge packaging service fees at its discretion. This move also sparked heated discussions among netizens and went viral on Weibo. According to KFC's published packaging service fee standard, the maximum packaging service fee for each order is 9 yuan (excluding delivery fees).
Continuously expanding into the Chinese market
In recent years, McDonald's has continued to expand into the Chinese market.
In terms of stores, Ian Borden, the Chief Financial Officer of McDonald's, has stated that McDonald's is expected to open approximately 1000 stores in the Chinese market by 2024, and is expected to have 10000 restaurants in China by 2028.
The latest data shows that as of the end of September this year, McDonald's China had a total of 6543 stores, an increase of 961 compared to the same period last year.
In terms of supply chain, McDonald's China and its suppliers have invested over 12 billion yuan between 2018 and 2023 to build new production capacity. In July of this year, McDonald's officially put into operation its first smart industrial park in China - McDonald's China Supply Chain (Hubei) Smart Industrial Park.
McDonald's China CEO Zhang Jiayin once stated that she is optimistic about the development prospects of the Chinese market. "The growing consumer demand and dynamic business environment in China have brought us huge development opportunities
Zhang Jiayin has also stated, "Our pricing philosophy emphasizes providing 'expected' value for money discounts every day, which is also our structural competitive advantage
According to the latest financial report data, McDonald's achieved a revenue of 6.87 billion US dollars in the third quarter of this year, a year-on-year increase of 2.7%; Net profit was 2.255 billion US dollars, a year-on-year decrease of 2.7%. Global same store sales decreased by 1.5% year-on-year, marking the second consecutive quarter of decline.