On March 13th, the official website of Wuliangye released a statement stating that it had recently received inquiries from multiple consumers regarding the authenticity of Wuliangye products purchased at low prices from the "Pinduoduo" platform. After verification by the company, the Wuliangye products sold by multiple stores on the platform are counterfeit, which seriously damages consumer rights and the company's reputation.
The statement pointed out that currently, Wuliangye has not opened an official flagship store of Wuliangye on the "Pinduoduo" platform, nor has it authorized any merchants to use "Wuliangye" in the store name opened on the "Pinduoduo" platform. In order to protect consumer rights, Wuliangye has announced on its official website that its e-commerce channels for Wuliangye products are not regularly updated. Consumers are advised to choose the official channels for purchasing Wuliangye products and will continue to investigate such behavior, take various measures to protect their legitimate rights and interests.
The official customer service of Pinduoduo stated that billions of subsidized products support a penalty of ten for fake products. If consumers have doubts about the products after receiving them, they can provide relevant vouchers, and the platform will intervene in serious handling.
At present, Baijiu enterprises continuously upgrade anti-counterfeiting technology. Wuliangye and other Baijiu enterprises used NFC anti-counterfeiting traceability technology to make a chip "ID card" for themselves. Consumers will be able to see the production information of the product popping up on their mobile phones when they approach the product (provided that the phone has NFC function) after downloading the authenticity recognition app. The principle is to use NFC chips to provide consumers with complete information about the product before purchasing it.
The reporter will continue to monitor the follow-up of this matter.