On November 1st, Red Star Capital Bureau reported that today, JD Seven Fresh responded to Red Star Capital Bureau regarding the launch of a price war after the integration with pre positioned warehouses, stating that in order to enhance consumer shopping experience, JD Seven Fresh Supermarket and pre positioned warehouses have completed the integration. JD Qixian Supermarket adheres to the "low price" strategy, insisting on providing consumers with "cheap and good" goods and services, without deliberately engaging in price wars against anyone.
Previously, it was reported that JD Seven Fresh has completed the integration with its front warehouse and will launch the "Breaking Through Price is Really Cheap, Not Afraid of Competition" campaign. It is suspected that it will launch an instant retail price war on Double Eleven against competitors such as Hema and Meituan Xiaoxiang.
On November 1st, Red Star Capital attempted to purchase goods through the self operated grocery shopping portal on the JD App, which showed that the fashion and delivery services were provided by JD Qixian. Previously, the self operated grocery entrance service was provided by JD's front-end warehouse business. At the same time, JD Seven Fresh launched the "Breaking Through Price is Really Cheap, Don't Be Afraid of Competition" campaign, with some products as low as 50% off.
Previously, a report from the Market Research Institute of the Research Institute of the Ministry of Commerce showed that as of 2023, the domestic instant delivery market size was 341 billion yuan, a year-on-year increase of 24.8%. The instant e-commerce industry also maintains high compound growth, with an average annual growth rate of over 30%. It is expected that by 2027, the size of the instant e-commerce market will exceed 5 trillion yuan.
Red Star News reporter Cheng Luyang