In the first three quarters of 2023, the national online retail sales reached 10.8 trillion yuan, an increase of 11.6%. The contribution rate of physical goods online retail to the growth of social consumer goods retail reached 33.9%, and the consumption effect of online retail was significant. Under the opportunity of online retail, New Guomai Digital Culture Co., Ltd. (referred to as "Guomai Culture"), a company specialized in digital content operations under China Telecom, and Vipshop (China) Co., Ltd. (referred to as "Vipshop"), a leading global specialty e-commerce company, if they cooperate, what sparks can they collide with?
On October 24th, Guomai Culture and Vipshop signed a strategic cooperation agreement in the holographic digital space on the 18th floor of Shanghai Guomai Culture Building. The two sides will share their advantageous resources, explore and cooperate in areas such as "Metaverse Olay", and work together to bring more personalized and personalized service experiences to users. Zhang Wei, Secretary of the National Culture Party Committee and Chairman, Chen Zhichao, Deputy Secretary of the Party Committee and General Manager, and Lu Weilun, Assistant to the General Manager; Shen Ya, Chairman and CEO of Vipshop, Wu Peng, Vice President of Operations Center, and Du Xinhu, Head of Business Cooperation Department of Operations Center, attended the signing ceremony.
Exploiting: Jointly promoting new online Olay scenarios and fulfilling social responsibility to promote consumption
Since the beginning of 2023, after the initial release of the backlog of consumer demand, consumers still maintain a cautious attitude towards non essential consumption. The growth rate of online retail sales nationwide is 4.8 percentage points higher than the total retail sales of consumer goods in society. Residents' consumption habits are rapidly shifting towards the online market, and the digital economy represented by new retail and comprehensive e-commerce is rapidly developing.
As a listed company under a central enterprise, Guomai Culture seizes the strategic opportunity of intensive innovation and high-speed growth in the digital industry. The company leverages the driving role of central enterprises in social employment and economic development, creates direct and indirect employment opportunities, and promotes a sustained recovery in consumption.
Established in 2008, Vipshop has established a fashion sales model in China based on the principle of "brand sales", featuring "selected brands, deep discounts, and limited time purchases". It has gradually grown into a leading global sales e-commerce platform and has been selected multiple times as one of the "Fortune China 500" and "China Private Enterprise 500". In recent years, Vipshop has actively explored innovative consumer scenarios and achieved new breakthroughs by providing consumers with new experiences.
In this cooperation, both parties will explore innovative metaverse consumption scenarios, providing consumers with interesting, stylish, and immersive interactive experiences, exploring the construction of "Metaverse Olay", empowering scene applications with technology, promoting new consumer transformation, innovating Olay's new business paradigm, and creating a new online shopping experience.
The joint efforts of both sides to explore the "Metaverse Olay" have also followed the new trend of policy guidance and technological changes. This year, five departments including the Ministry of Industry and Information Technology jointly issued the "Three Year Action Plan for the Innovation and Development of the Metaverse Industry (2023-2025)", which pointed out the need to "build a three-dimensional model of goods, digital shopping guides, and virtual shopping malls to enhance the immersive shopping experience." With the continuous maturity of technologies such as virtual reality, consumers' online shopping experience through e-commerce platforms will continue to improve. In the future, commerce will closely integrate experience space and e-commerce The collaborative development model allows consumers to interact deeply with the brand side of the product, complete purchasing behavior online, and meet consumer needs.
Opening up: empowering the digital culture and technology ecosystem, forming new value spaces
In recent years, Guomai Culture has deeply implemented China Telecom's "cloud to digital transformation" strategy and actively promoted the spirit of "red telecommunications". In addition to the metaverse, the company also focuses on digital content, digital intelligence applications, physical scenarios, and digital assets, forming five major business segments. It continues to build a national demonstration base for cultural and technological integration, committed to becoming a leading enterprise for cultural and technological integration, and allowing the whole people to share cultural and digital technological achievements.
Since the securities abbreviation was changed to "National Culture" in September 2022, the company has continuously strengthened its corporate image and brand value, ensuring the smooth implementation of the company's strategic intentions and reflecting the future development pattern. At the same time, the company plays a role as a platform for listed companies, making greater efforts to open up cooperation, gathering ecological partners, and continuously improving the company's digital content business ecosystem.
Vipshop focuses on the brand's specialty sales track, which has gained more and more recognition from consumers in recent years, and the scale of high-value users is constantly expanding. At the same time, Vipshop actively explores the high-quality development of the platform through a series of measures such as continuously increasing investment in technology research and development, building a refined membership operation system, and enhancing differentiated supply capabilities, which is expected to form a good complementarity with national culture. In this strategic cooperation between the two sides, it includes increasing market awareness of both companies' brands and jointly promoting a new era of digital technology and cultural development.
At the same time, the company has rich online entertainment content, distribution resources, and offline travel and hotel resources, as well as China Telecom's points operation rights, a huge user base, and a complete business ecosystem. Therefore, the company and Vipshop will also further cooperate in enterprise services, equity services, and other aspects.
In addition, in terms of resources, Guomai Culture has undertaken the development and operation of China Telecom's 5G entertainment applications and meta universe services, fully combining the advantages of China Telecom's cloud network integration, and has the hardware entrance of the meta universe experience as well as the infrastructure (5G/computing power and algorithms/cloud computing/edge computing) and underlying technology (engine/development tools/digital Lisheng/blockchain) to support the smooth operation of the meta universe. Starting from 2019, we have been laying out 5G To C products. Currently, SaaS, a government and enterprise customer, is expected to achieve a win-win situation with more ecological partners such as Vipshop.
In the future, Guomai Culture and Vipshop will continue to expand opportunities, deepen cooperation, continuously explore the integration and innovation mode of digital culture and e-commerce consumption, create a green and harmonious new ecology, explore new scenarios of virtual and real coexistence, optimize and strengthen cities and enterprises, and promote the development of new business in the digital era. (CIS)