Today (March 6th) at noon, "Hema was exposed to have closed its clearance door" rushed to the hot search.
According to self media reports, news of Hema withdrawing its cabinets and closing its doors has been constantly emerging in various regions, with three more stores closing in Wuhan in March.
In response to this matter, Hema has just responded that regarding the so-called "closure of Hema cabinets in various regions" mentioned in the report, due to the expiration of property contracts and the downturn of some shopping malls, 6-7 stores nationwide will be closed in the first half of this year. "We are also looking for better properties nearby to meet consumer demand."
Meanwhile, Hema revealed that it plans to open 70 new stores this year, with over 360 stores operating normally.
As a business company focused on new retail formats by Alibaba, Hema was established in 2016. As an explorer and practitioner of new retail, Hema has been constantly trying different formats and models over the years to meet the needs and scenarios of different consumers.
At present, Hema mainly includes Hema Fresh, X Club, Olay, Premier and other business formats. Among them, Hema Fresh is the earliest and most core business model of Hema, opening large stores in first and second tier cities in China, providing seafood ready to kill and cook, pre made dishes, 3R products (ready to cook, ready to eat, ready to heat), self branded products, and providing door-to-door delivery services in "box area rooms".
In January 2023, Hema CEO Hou Yi issued a letter to all employees, mentioning that "Hema Fresh, the main business model, achieved profitability in 2022.".