Recently, the US chain retailer Costco (Costco) announced the latest results report, the company's quarterly revenue and earnings per share are exceeding market expectations.

On the call, Costco Chief Financial Officer Richard Galanti mentioned a special new item at the big box store - gold bullion. It is well known that Costco is often loved by people for its cheap commodities, which seems to be incompatible with the precious metal gold.
It is understood that Costco gold bars can only be purchased on the official online store. According to the website, each 24-karat gold bar weighs 1 ounce and is made in Switzerland. In appearance, the gold bar is about 4 centimeters long and 2.5 centimeters wide, and it is engraved with the goddess "Lady Fortuna" in Roman mythology.
Each gold bar is secured in a protective package with a paper official inspection certificate and a digital certificate that can be accessed via a QR code. The price of gold bars requires login members to view, each member is limited to two, and no refund is accepted.
According to data revealed by some forums, the current price of gold bars at Costco is slightly less than $1,900. As of press time, the price of spot gold is $1,876.56 per ounce.
Costco executives said that regardless of the price of the gold bar, it is selling well. Galanti also said that gold bars are in high demand and stocks are running low. "I've had a few calls from people who have seen online that we're selling 1-ounce bars."

"When we add them to the site, they usually disappear within a few hours," Galanti says, so "we limit each member to two." It is understood that the United States Costco has two levels of membership, one is $120 a year, the other is $60.
Media analysis said that since each customer can only buy two, the help of establishing safe haven assets in this way is not much. But Jonathan Rose, co-founder of Genesis Gold Group, said at least it was an effective marketing effort that could help Costco attract a certain number of new members.
Rose noted that Costco has also stepped up the supply of some emergency products at a time when concerns about the future are mounting, and gold fits with the concept of this commodity, which they have obviously done market research in a very smart way.
"You can see that Costco's name is in the news and it gets some good publicity," Rose said. "That's the appeal of gold as a safe haven as people lose confidence in the dollar." Precious metals prices have been on the rise over the past few years, with gold up more than 15% last year and more than 55% over the past five years.
With US inflation still high, banks under regulatory pressure and problems looming in the commercial real estate market, gold and silver should be strong havens, Mr Rose said: "We know what's likely to happen: bank failures, commercial defaults and the Fed having trouble controlling inflation, which is why they keep raising rates."
"The prospects for market stability are not good and people want a (tangible) asset as a safe haven." That's what gold and silver can offer them."
Gold bullion hoarding became a hot topic last week when investigators seized gold bars worth an estimated $100,000 to $250,000 from the home of Senator Bob Menendez, a New Jersey Democrat, in a corruption scandal.