On February 29th, the reporter learned from JD.com that in 2024, JD.com will accelerate its offline store opening plan in Shanghai, with an expected opening of six new city flagship stores and accelerating the selection of JD.com MALL's first store in Shanghai.
In 2023, JD City flagship store entered the Shanghai market for the first time and successfully opened three stores on Longzhimeng in Changning District, Pujian Road in Pudong New Area, and Gonghe New Road in Baoshan District.
The relevant person in charge of Shanghai JD.com stated that as a top tier market that major consumer brands must compete for, Shanghai ranks among the top in terms of mid to high end consumption structure, consumption ability, and user awareness of green and intelligent consumption in the country. In 2023, JD.com successfully opened three stores in Shanghai and gained a good user reputation. The total number of Shanghai users reached more than 40 million through all channels, and the proportion of customers who purchased multiple products reached nearly 25%. From March 8th to March 17th, JD.com will also launch the first Jingcai Hi Shopping Festival in Shanghai, fully meeting the shopping needs of Shanghai consumers for spring home appliances and home decoration through promotional activities such as millions of Beijing stickers and full returns for package purchases.
According to the person in charge of JD Five Star Appliances, as of now, JD has established JD MALL and Super Experience stores in 11 cities across the country, with a total of over 100 flagship stores in cities and over 200000 types of products available for sale. Especially with the introduction of home decoration brands such as TOTO, Jiumu, and Panasonic, as well as the synchronous launch of high-quality services such as 30 day price guarantee and 30 day refund and 180 day exchange for everyone's electricity quality issues, JD will create a one-stop "choose, buy, install, and exchange" home appliance shopping experience offline.