On February 23rd, the news of New Oriental's "Homecoming Plan" surged on the hot search.
The reporter of China Securities Journal found that the news came from a message released on February 19 on the WeChat official account of "Xi'an New Oriental Recruitment". According to the document, Xi'an New Oriental released its homing plan, targeting the crowd of employees who once worked in New Oriental. In addition to teaching positions such as quality and literacy, middle and high schools, and smart learning machines, the recruitment positions also include positions such as cultural and tourism anchor, cultural and tourism live streaming operation, cultural and tourism consultant, cultural and tourism short video operation, and video director.
The reporter noticed that from the fourth quarter of last year until now, the official website of New Oriental has successively released recruitment information in multiple first and second tier cities, including Beijing, Shanghai, Suzhou, etc. The positions cover multiple links such as product research and development, cultural route design, cultural and tourism anchors, and cultural and tourism content editors.
According to the WeChat official account of "New Oriental Recruitment", at present, New Oriental schools in Xiamen, Dalian, Xi'an and other places are all recruiting jobs in the field of education, culture and tourism. The positions in the cultural and tourism field include cultural and tourism butler, cultural and tourism live streaming director, etc.
According to Tianyancha information, New Oriental Culture and Tourism has established new companies in Chengdu, Xi'an, Urumqi, Guiyang and other places in the past two months.
At the beginning of 2023, New Oriental also released the 2023 "Homecoming Plan", targeting departing employees and releasing over 1500 positions. The "New Oriental Alumni Classroom" mini program also provides more than 500 internal training course resources for them.
In fact, as early as August 2022, two months after the popularity of Oriental Selection, New Oriental began to release the "Homecoming Plan". According to the job invitation posters at that time, the main recruitment positions included anchor (New Oriental live broadcast room), brand public relations, sales operations, etc. Positions related to education and training include high school full-time project director, etc.
Industry insiders say that this year's "Homecoming Plan" has added positions such as cultural and tourism anchors, mainly due to the continuous recovery of the cultural and tourism market since 2023. New Oriental Cultural and Tourism is facing a new situation of quickly forming teams and expanding business.