The Apple phone has brushed the screen. On October 23rd, the topic of # iPhone 15 series price plummeting # sparked heated discussions. According to media reports, the Double Eleven Promotion is about to begin, and major brands are showing signs of price reduction. Apple has just released the iPhone 15 series model for about a month, and the price has collapsed significantly, with a drop of nearly a thousand yuan. So, what is the truth?
Foxconn, the OEM manufacturer of Apple smartphones, reported being investigated over the weekend. On the 23rd, the stock price of Foxconn's Industrial Alliance (601138) fell by the limit, with a daily market value of 32.1 billion yuan evaporating, shrinking to 289 billion yuan. As of the end of the trading day, the number of closed orders on the down limit board exceeded 680000, with a trading volume of only over 300 million.
In addition, Foxconn's parent company, Hon Hai, saw its stock price drop by nearly 3%.
Foxconn is under investigation, and Industrial Fulian has fallen below the limit
On October 23rd, the stock price of Industrial Fulian (601138) fell by the limit, evaporating 32.1 billion yuan from its market value and shrinking to 289 billion yuan.
Last weekend, the Global Times reported that mainland tax authorities have recently conducted tax inspections on key enterprises of Foxconn Group (Hon Hai Precision, also known as Foxconn in mainland China) in Guangdong, Jiangsu, and other places in accordance with the law. The natural resources department has conducted on-site investigations on the land use of Foxconn's key enterprises in Henan, Hubei, and other places.
In response to the above news, Foxconn's parent company, Hon Hai, responded on the afternoon of the 22nd: "Legitimacy and compliance are the basic principles of the group around the world. We will actively cooperate with relevant units in their related operations
Industrial Fulian is a listed company on the A-share main board of Foxconn. Affected by the news of tax inspection, Industrial Wealth Union suffered a large number of selling orders and its stock price fell by the limit at the beginning of trading on Monday. As of the end of the trading day, the number of closed orders on the down limit board exceeded 680000, with a trading volume of only over 300 million.
In addition, Foxconn's parent company, Hon Hai, saw its stock price drop by nearly 3%.
Public information shows that Foxconn, founded by Terry Gou, is a manufacturing factory for electronic devices such as Apple phones and Sony. According to the official website, in 1988, Foxconn invested in Chinese Mainland, with more than 40 parks in the mainland and millions of employees at the peak. The product range covers consumer electronic products, cloud network products, computer terminal products, components and other four major fields. It is the world's largest electronic science and technology intelligent manufacturing service provider. In 2022, Foxconn Group's revenue was approximately RMB 1.49 trillion, an increase of approximately 10% compared to the previous year. Ranked 20th on the Fortune Global 500 in 2022.
At present, Foxconn Group's main industrial parks in mainland China are located in Shenzhen, Zhengzhou, Chengdu, Taiyuan, Kunshan, and Yantai. Among them, Zhengzhou, Henan is Foxconn's main production location for mobile phones. Zhengzhou Foxconn has three local factories. The Zhengzhou factory is Foxconn's main manufacturing base for producing iPhones for Apple, with over 90 production lines and approximately 350000 workers. Zhengzhou Science and Technology Park is also Foxconn's largest factory in the world.
Is the price of the entire iPhone 15 series plummeting?
On October 23rd, the topic of # iPhone 15 series price plummeting # sparked heated discussions on the internet.
According to mobile China news, the Double Eleven Promotion is about to start, and major brands are playing price reduction cards one after another. At present, many manufacturers have already launched significant price reductions for their models in advance. And Apple has just released the iPhone 15 series model for about a month, and the price has collapsed significantly, with a drop of nearly a thousand yuan. Today afternoon, the topic of # iPhone 15 series prices plummeting # surged on Weibo hot searches.
On an e-commerce platform, the iPhone 15 is priced at 5198 yuan for 128GB and 6098 yuan for 256GB, with official prices of 5999 yuan and 6999 yuan respectively; The iPhone 15 Plus costs 6148 yuan for 128GB and 7048 yuan for 256GB, with official prices of 6999 yuan and 7999 yuan respectively; The iPhone 15 Pro 128GB version costs 7498 yuan, while the 256GB version costs 8048 yuan; The official prices are 7999 yuan and 8999 yuan respectively; The iPhone 15 Pro Max 256GB version costs 9098 yuan, the 512GB version costs 10798 yuan, and the 1TB version costs 13398 yuan. The official prices are 9999 yuan, 11999 yuan, and 13999 yuan, respectively.
On the eve of Double 11, there was no premium for almost all storage versions of the four models in the Apple iPhone 15 series. Even the highly popular iPhone 15 Pro and iPhone 15 Pro Max have reduced their prices by nearly a thousand yuan.
According to Blue Whale Finance, the prices of the entire series of iPhone 15 on e-commerce platforms have fallen. Taking the iPhone 15 Plus as an example, in the official flagship store of China Mobile, combined with subsidies and coupons, the price has been directly reduced by 600 yuan; The iPhone 15 Pro Max is officially priced at 9999 yuan by Apple, and after receiving a 10 billion yuan subsidy on Taobao platform, it is priced at 9098 yuan. Price reductions and subsidies are mostly concentrated on fixed specification models, such as the Plus version and the blue titanium metal Pro and Pro Max versions, while some colors and storage specifications are still out of stock.
Industry insiders have analyzed that the significant price reduction of Apple smartphones on e-commerce platforms does not mean that the iPhone 15 series is not popular in the Chinese market. The significant price reduction this time is related to the marketing and subsidy behavior of e-commerce platforms, aiming to attract more consumers. The so-called "whole series breakdowns" and "price drops" are just marketing tactics of e-commerce platforms themselves, and cannot indicate that Apple is facing a cold spell in the Chinese market.
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