February 7th Beijing time, e I. F Beauty releases its financial report for the third quarter of the 2024 fiscal year. During the three months ending December 31 last year, e I. F Beauty's sales increased by 85% year-on-year to $270 million, exceeding analyst expectations, with a gross profit margin of 71% and a net profit of $26.9 million, an increase of nearly 41% compared to the same period last year.
The group stated that its strong performance is mainly due to the high demand from consumers for cheap beauty products, and it is expected that the full year sales for the current fiscal year will further increase to $990 million.