On the evening of January 24th, Dongfang Zhenxuan released its mid year performance report for the 2024 fiscal year, which showed a sharp contrast between its rapidly growing revenue and declining net profit. Specifically, as of November 30, 2023, in the first six months, Dongfang Zhenxuan achieved a revenue of 2.795 billion yuan, a year-on-year increase of 34.4%; The net profit attributable to the shareholders of the company was 249 million yuan, a year-on-year decrease of 57.4%; Adjusted EBITDA was RMB 595 million, a year-on-year decrease of 13.3%.