Today, JD.com officially announced that it will become the exclusive interactive cooperation platform for the Spring Festival Gala. With the JD.com app as the entry point, it will draw a prize to give out 100 million physical gifts and red envelopes, as well as awards such as car usage rights. It is understood that the scope of the lottery includes not only domestic but also overseas. The last cooperation between JD and the Spring Festival Gala was in 2022. In recent years, Tencent, Ali, Kwai, Baidu, Tiktok and other Internet giants have all cooperated with the Spring Festival Gala.