At the "JD 11.11 Really Cheap" press conference held on October 19th, JD Retail CEO Xin Lijun stated that the low prices that JD has always advocated are not "fake low prices" obtained through shoddy goods, lack of weight, and cheating; Instead, it relies on honest management, continuously squeezing water in the supply chain, and giving the money saved through extreme efficiency to users and partners, which can truly promote consumption and stimulate the vitality of the consumer market with a "true low price".
In terms of welfare, this year on November 11th, JD will provide cross store discounts of 50 yuan for every 299 yuan or more, and can also add a subsidy of 20 yuan, on a first come, first served basis; The number of goods participating in billions of subsidies will reach twice that of 618 hours.
The reporter learned that after JD launched "8 pm" on November 11, 2021, which focuses on the consumer experience of "not staying up late", this year it once again broke the industry rules and will open at 8 pm on October 23. Unlike the pre-sale opening in previous years, there was not only a pre-sale on the evening of October 23rd at 8pm, but also a large number of cheap and high-quality items that were "available in stock". Consumers can buy them immediately without waiting, and there is also a full price protection coverage of over 800 million products.
JD's low prices not only help consumers lower their product prices, but also allow manufacturers to make money. Xin Lijun emphasized that JD's low prices should first reassure users. While providing users with low-priced products, they should also provide high-quality quality and thoughtful service guarantees, which can truly improve the consumer experience at a low price; JD's low prices should also reassure partners, not sacrificing their growth as a prerequisite or squeezing their interests as a cost. It is a low price that can help our partners truly achieve healthy growth; JD's low prices should reassure the industry and society, without harming the healthy development of the industry. By establishing a positive cycle of "high-quality and low-priced product supply, meeting consumer demand, and merchants earning money", it is a low price that benefits users, partners, and society, truly promotes consumption, and stimulates the vitality of the consumer market.
Since the release of the Spring Dawn Plan at the beginning of this year, various industrial belt merchants and individual merchants have accelerated their entry into JD to open stores. Data shows that the number of merchants participating in JD 11.11 this year has increased by more than 1.5 times compared to the same period last year. Among them, the number of products participating in JD's billion yuan subsidy has doubled compared to 618 this year.
Meanwhile, during the period of November 11th, JD has significantly upgraded its price protection services, with over 800 million products enjoying full price protection. Consumers who purchase price protection services from 8pm on October 23rd to 24pm on November 13th can enjoy price protection for 30 days or more. In 2008, JD launched price protection services in the industry. As of now, the cumulative number of JD price protection application orders has exceeded 1 billion, saving consumers nearly 9 billion yuan in total.
Wen Jing, reporter from Guangzhou Daily · New Flower City