On January 22nd, the topic of "Apple launching nearly 500 yuan Dragon Year phone cases" topped the hot search.
It is understood that as the Chinese New Year approaches, Apple has recently launched more new products with a Chinese New Year theme on its official website.
Recently, Apple's official website in China launched the OtterBox Lumen Dragon Year phone case, which covers all iPhone 15 models and is priced at 498 yuan. This is the OtterBox Lumen series MagSafe protective case designed specifically for the Chinese New Year, celebrating the arrival of the Year of the Dragon. The protective shell was painted by renowned illustrator Yulong Lli.
In addition, the Apple official website has also launched the Dragon Year Special Edition AirPods Pro 2, Dragon Year Special Edition Beats Solo3 Wireless, and Dragon Year AirTag. Apple also recently released this year's red envelope cover on the official WeChat official account, adding the Apple logo composed of the Year of the Dragon pattern.
According to reports, on the evening of January 19th, Apple's first MR head display device, Vision Pro, was ordered and quickly sold out. Despite a starting price of up to $3499 (approximately 25000 RMB), the Vision Pro has still attracted a large number of scalpers, and the price has tripled, directly reaching 90000 RMB.
High price has become synonymous with Vision Pro. According to Apple's official website in the United States, the 256G, 512G, and 1T Vision Pro are priced at $3499 (approximately 25000 RMB), $3699 (approximately 26600 RMB), and $3899 (approximately 28000 RMB) respectively. For regular Zeiss lenses, an additional $99 (approximately 720 RMB) is required, while prescription lenses cost $149 (approximately 1066 RMB).
Daily Economic News Comprehensive Apple Official Website and Public Information