Poster News reporter Zhou Lingfeng reports
On November 25th, Tesla announced that the final payment for Model Y's limited time delivery will be reduced by 10000 yuan, which can be combined with a five-year zero interest policy. The message shows that the "Limited Time Financial Special Offer Plan" is limited to orders for designated car models under this financial special offer before December 31, 2024 (inclusive). There are zero interest and low interest options to choose from, but they cannot be shared.
The reporter noticed that taking the Model Y rear wheel drive version as an example, the total car price was reduced by 10000 yuan to 239900 yuan, and a 5-year zero interest loan plan was successfully applied for. If the down payment is 79900 yuan and the annualized interest rate is 0%, the monthly payment will be about 2667 yuan. The above data is for reference only. The down payment amount and monthly payment may vary depending on factors such as loan amount. The final decision will be based on the actual audit results and contract of the selected Tesla cooperative financial institution.
Tesla stated that with the latest policy of "reducing the final payment by 10000 yuan for limited time delivery", combined with a 5-year zero interest financial plan and national and local "trade in" subsidies for new energy, buying an electric vehicle can directly save at least 50000 yuan. It is worth mentioning that on the Tesla official website's car purchase page, the discount policy of 10000 yuan off the final payment can already be enjoyed today. The order price for the Model Y rear wheel drive version has been displayed as 239900 yuan.
Reporters have found that Tesla has conducted multiple price reductions or promotional activities in the Chinese market since the beginning of this year. On January 12th, Tesla China's official website adjusted the prices of the Model 3/Y rear wheel drive version and long-range version by a range of 6500 yuan to 15500 yuan. On February 1st, Tesla offered a limited time discount of 8000 yuan in cash for the designated version of Model Y. On March 1st, Tesla offered a limited time car purchase benefit of up to 34600 yuan. On April 21st, Tesla reduced the price of its Model Y, Model S, and Model X models for sale in the Chinese market by 14000 yuan. On July 1st, Tesla launched multiple car purchase discounts such as "5-year zero interest" for Model 3 and Model Y.
Faced with Tesla's launch of the "10000 yuan discount on limited time final payment" campaign, is it Tesla's marketing strategy or a sales sprint towards the end of the year? Regarding this, Tesla stated that the above-mentioned limited time discount policy is aimed at sprinting towards the annual sales target, and the regions where the car purchase policy is launched are not only in the Chinese market, but also in the United States. For car owners who purchase cars before the end of the year, Tesla has also launched a 3-month free supercharging and FSD (fully autonomous driving capability) discount policy; In Europe, car owners who purchase Model Y before the end of the year can enjoy one year of free supercharging service, etc.
However, this is closely related to the current pressure on Tesla's sales. In the third quarter of this year, Tesla delivered approximately 463000 vehicles worldwide, setting a new record for quarterly deliveries in 2024. During the same period, Tesla welcomed its 7 millionth complete vehicle offline globally on October 22. However, in the first three quarters of this year, Tesla's cumulative delivery volume was only 1.294 million vehicles, a year-on-year decrease of 2%, mainly due to the drag of less than 400000 vehicles delivered in the first quarter. From this, it can be seen that if Tesla wants to achieve or exceed its sales targets this year, it needs to make more efforts in sales and delivery in the fourth quarter.
However, Tesla CEO Elon Musk has released very optimistic expectations for Tesla's prospects next year. He predicts that unless there are significant negative events, car sales will increase by 20% to 30% by 2025.