On January 17th, a reporter from Shanghai Securities News learned from Ele.me that in order to better serve urban life and community needs, Ele.me has invested 1 billion yuan to increase the Blue Knight reward and launched four major measures of "three increases and one subsidy", allowing heartwarming takeout to accompany citizens during the Spring Festival and allowing Blue Knights to have a peaceful year together.
Specifically, the "three increases and one supplement" measures launched by Ele.me include: increasing incentives for running orders, up to a maximum of 10000 yuan; Enhance holiday protection, including rider reunion meals, customized gift packages, and joint support from various levels of departments; Increase recruitment bonuses and new employee incentives; Provide exclusive ticket subsidies and transportation benefits to ensure that riders receive income and fully support the needs of urban Spring Festival life.
According to Ele.me, during this Spring Festival, riders can earn thousands to tens of thousands of yuan more, an increase of 20% compared to the same period last year.
In order to better serve riders, Ele.me further strengthens its holiday protection. In addition to Spring Festival red envelopes and subsidies every 7 days, more than 50 cities will hold New Year's Eve dinner events to celebrate a lively Spring Festival with Blue Knights; At the same time, excellent riders will also receive customized winter gift packages, including new winter helmets, winter clothes, and Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) New Year gift boxes.
Moreover, in various parts of the country, trade unions, civil affairs, and business departments at all levels have joined forces to carry out caring activities such as material distribution, station condolences, and on duty rider gatherings.
In order to make it more convenient for riders to return to their hometowns and work, Ele.me has teamed up with Feizhu to launch exclusive ticket subsidies and transportation benefits for Blue Knights. Among them, hundreds of millions of yuan are exclusive subsidies for Blue Knights to purchase tickets, providing subsidies ranging from a few yuan to tens of yuan, as well as exclusive ticket grabbing rights, making transportation more convenient for riders during festivals.
"During the Spring Festival holiday, the Blue Knights who stick to the city and serve the community are all amazing. We hope to work harder to make their income higher, convenience more, and security stronger, so that everyone can have a warm year together." Han Liu, Senior Vice President of Ele.me and President of Hummingbird, said.