On October 17th, Apple announced on its official website that it will further increase its support for helping farmers, empowering students, and revitalizing communities in China through cooperation with the China Rural Development Foundation. Apple will donate 25 million yuan to the China Rural Development Foundation, which will be used to help farmers learn new skills to develop their businesses, and provide technology and digital education resources to empower students and teachers in rural areas.
Meanwhile, Apple CEO Tim Cook's trip to China is underway. According to Cook's personal Weibo account, he visited the famous scenic spot Anshun Langqiao in Chengdu on the evening of October 16th, marking the start of his trip to China. This is Cook's second public visit to China this year.
Apple donated 25 million yuan
According to the official website of Apple, Apple will donate 25 million yuan to the China Rural Development Foundation to help farmers, rural students, and teachers.
At Apple, we believe that giving back to the communities where Apple is located globally and in China is very important, and we always explore how to maximize the positive impact on local communities. "Cook said," We are committed to supporting education projects across China and providing technical support to farmers and student groups because education can change the fate of many people, create opportunities, empower communities, and support the development of the next generation
Meanwhile, Cook posted on his personal Weibo account on October 17th that over the past decade, Apple has collaborated with the China Rural Development Foundation to support rural development in Sichuan.
It is understood that Apple's support for the China Rural Development Foundation began with disaster relief and reconstruction after the 2013 Lushan/Ya'an earthquake. Afterwards, the two sides collaborated to establish Shanpin Commune to support agricultural development, "Zhihui Classroom" to introduce iPads into rural school teaching, and Sichuan Mengdingshan Cooperative Development Training College, which has provided advanced skills courses such as e-commerce and quality control for more than 2400 rural cooperative directors.
Cook Roams Sichuan
Recently, Cook launched the second round of his trip to China this year. On the evening of October 16th, Cook announced his visit to Chengdu on his personal Weibo account and attached a photo of the Anshun Bridge in Chengdu taken by the iPhone 15 ProMax.
However, netizens' jokes and roast appeared under the microblog. Multiple netizens have posted photos of Anshun Bridge using other mobile phones.
Subsequently, Cook visited Apple's Chengdu Taikoo Li retail store and interacted with King of Glory players. Cook posted a video on Weibo and mentioned, "The exciting and exciting 'King of Glory' was born in Chengdu and has now become popular worldwide on AppStore
On October 17th, Cook went to the Fourth Primary School in Yucheng District, Ya'an City, Sichuan Province and experienced creative flower window courses and drone programming and control courses with students.
Cook's visit to China is of great significance
Overall, the theme of Cook's trip to China is to support the development of rural communities in China, which is his second visit to China this year.
In March of this year, Cook visited China after four years and participated in the 2023 annual meeting of the China Development Forum held in Beijing. Cook spoke at the forum and said, "This year is Apple's 30th year in China, and I am very happy to be here at this time." "The pace of innovation development in China is very fast, and I think it will continue to accelerate in the future. Looking at innovation worldwide, such as the rapid development of technologies such as artificial intelligence and augmented reality, this will have a significant impact on humanity
When it comes to technology and education, he said, "At Apple, we believe that young people should master some programming skills, even if they don't want to be programmers, they need to know the possibilities that programming can bring. At the same time, Apple is still making great efforts to promote programming education. When children have basic skills like programming, they can keep up with the rapidly changing world and help humanity innovate
After attending the 2023 annual meeting of the China Development Forum, Cook went to several locations in Beijing and Shanghai to "punch in", including Apple's Wangfujing retail store in Beijing, Shanghai Yuyin Club, and the headquarters of Genshin Impact game developer Mihayou.
Behind Cook's frequent "clocking in" of China, it shows the crucial position of the Chinese market for Apple. Data shows that when Cook took office, the Chinese market accounted for only 2% of Apple's total revenue. Currently, the Chinese market accounts for over 20% of Apple's total revenue. In addition, China's share in Apple's supply chain is as high as 48%.
According to Apple's performance in the third quarter of 2023, with other regional markets showing declines, revenue in Greater China is one of the few bright spots. Apple's revenue in Greater China this fiscal quarter was $15.758 billion, an increase of 7.9% compared to $14.604 billion in the same period last year. Except for Greater China and Europe, other regional markets have shown a downward trend.
However, there has been a certain decline in sales of Apple's iPhone 15 series in China. Bloomberg analysts say that the sales situation of Apple's latest iPhone 15 series phones in China does not seem to be ideal. According to data from market research institutions, the sales of the iPhone 15 series in China's first 17 days of release have decreased by 4.5% compared to the previous generation.
According to Counterpoint data, Apple's smartphone sales in the third quarter of 2023 decreased by 9% year-on-year, with a market share of 16%, compared to 17% in the same period last year. Honor, Huawei, and Chuanyin were among the few brands with year-on-year growth in the third quarter, with Huawei's growth benefiting from the launch of the Mate60 series in China, while Honor's growth benefited from strong overseas performance. Communication brands continue to expand while also benefiting from the recovery of the Middle East and African markets.