On December 29th, Tesla's official account "TESLA Tesla" posted a short video on the short video platform titled "What are you looking for when buying an electric car? Please speak up your answer!", which showed a total of four segments, with some information seemingly implying an ideal car.
Tesla stated in the video that what to look for when buying an electric car is not to choose a large battery, but to choose one with high energy efficiency (the Model 3 has a 60 degree battery range of 600 kilometers).
Tesla stated that they do not choose PPT safety, but choose genuine safety. Although the characters in the video are coded, they are suspected to be Li Xiang himself. The caption "The best SUV under 5 million yuan" in the photo also seems to imply Li Xiang, while the other picture shows a Tesla sedan being pressed down by a collapsed house. Tesla also stated that when buying a car, one should not look at the surface decoration of refrigerators, televisions, sofas, etc., but should look at hidden intelligent manufacturing such as batteries, motors, and electronic controls. Finally, Tesla stated that when buying a car, it is better to choose products with good sales rather than attractive advertisements.
Some netizens questioned this video in the comment section, "Does this video infringe on Li Xiang's personal portrait rights?" "Official accounts do not recommend posting this kind of content. You can introduce your strengths in a different form." "Don't think that you can't recognize your photos just by coding them." "Tesla needs to compare with your ideal." "The language is rough, why can adding a refrigerator or a color TV cost over 100000 yuan?" "I can't believe it was officially posted by Tesla.".
It is reported that when the Ideal L9 was launched, the CEO of Ideal Automobile, Li Xiang, loudly claimed that the Ideal L9 was "the best family SUV within 5 million yuan," which quickly attracted attention and discussion from the entire network. Although it has been controversial, the Ideal L9 has sold over 10000 yuan for four consecutive months, firmly holding the top spot in sales of new energy SUVs priced above 400000 yuan.
On the afternoon of the 29th, the official Weibo account of Ideal Automobile posted a suspected response to this matter, in which the blog wrote, "What are you looking for when buying an electric car?"? What do family members need?! Refrigerators, color televisions, large sofas, luxury appliances brought to our homes, electric motors, batteries, and electronic controls. The hardware standards are also excellent, and no matter which "three electric" products, the Ideal L Series is very strong!
It is worth noting that Tesla has raised prices against the trend four times within a month this year, sparking discussions among netizens. On November 22nd, Tesla China recently announced a price increase of 2000 yuan for the Model Y Long Range Edition, with a price increase of 304400 yuan. On October 27th, the Model Y high-performance version was the first to increase its price by 14000 yuan. Subsequently, the starting prices of the Model 3 Long Range facelift and Model Y Long Range models increased by 1500 yuan and 2500 yuan respectively on November 9th.
Tesla's Q2 financial report shows that its production and sales increased by over 80% year-on-year, while its gross profit margin fell to 18.2%, the lowest level in three years. This trend also emerged in the following three quarters, with the gross profit margin of the automotive business further dropping to 16.3%, while global delivery also saw a 6% decline to 435100 vehicles.