Recently, some netizens reported that "McDonald's will raise prices for all its main products on December 27th, with nearly 90% of its main hamburger and snack products increasing by 0.5 yuan, and the price of its McCartney package will also increase by 1 yuan." Subsequently, topics such as "McDonald's price increase" have attracted the attention of netizens on various platforms. It is worth noting that at the beginning of this year, McDonald's had already experienced a price adjustment, with the 1+1 combo being accused of raising the price by 1 yuan, from 12.9 yuan to 13.9 yuan.
In recent years, with the rise of various costs, price increases have not been uncommon in the catering industry. At present, Chinese chain fast food brands such as Lao Xiang Ji and He He Gu no longer have an average order price of over ten yuan per person, and most of them are now between 25-50 yuan. Previously, Zhengxin Chicken Chop, which relied on low prices to open up the market, has also seen its price rise to 12 yuan, and in some places it has risen to 15 yuan.
In recent years, on the one hand, the increase in store rent will increase the operating costs of enterprises and franchisees. On the other hand, due to the fluctuation in prices of agricultural and sideline products such as rice, noodles, meat and poultry, edible oil, and vegetables, it has also posed challenges to the cost control and risk resistance ability of fast food enterprises.