On November 27th, it was reported that two job postings regarding Ideal Auto's overseas market recruitment were leaked, and both job descriptions mentioned English as the working language, with proficiency in Russian, Arabic, or Spanish preferred. One of them also mentioned being responsible for dealer marketing strategy and delivery quality.
In response, a reporter from the Daily Economic News asked Ideal Auto for verification, and the other party stated, "This information needs to be verified
It is worth noting that the reporter found job postings for similar positions on the official website of Ideal Auto. For example, in the position of "Market Manager - Overseas", the job description shows that the position is responsible for the construction, operation, and maintenance of Ideal Automotive's overseas social media platform; Responsible for overseas communities, community operation and maintenance, etc.
Ideal Automotive Official Website
For the job requirements of this position, Ideal Automotive mentioned that the incumbent is required to have a bachelor's degree or above, English as the working language, English copywriting ability, and overseas work experience; Familiar with overseas social media platforms, able to quickly understand social media trends, sensitive to data, skilled in analysis and optimization. At the same time, the job requirements also mention that candidates who are proficient in Russian, Arabic, and Spanish are given priority consideration.
In the position of "Overseas Regional Procurement", Ideal Automobile mentioned that this position is responsible for the group's overseas procurement business, such as the Middle East, Central Asia, and other regions. The categories involved mainly include overseas related equipment, administration, IT, professional services, marketing, etc., and the candidate is required to have English as the working language. Candidates who can speak small languages such as Spanish, Arabic, Russian, etc. are given priority consideration.
From the job requirements information mentioned by Ideal Automobile and the language proficiency required for the incumbent, it can be seen that Ideal Automobile is expanding into overseas markets such as Central Asia. Another noteworthy point is that prior to this, Ideal Auto's products had already been sold through parallel exports to the Middle East, Russia, Kazakhstan, and other regions.
Public information shows that parallel export vehicles are similar to parallel import vehicles. Trading companies purchase vehicles at market retail prices, register them, and engage in secondary export or import vehicle trade. This method is operated through non official channels of the car company or authorized dealers.
In fact, Ideal Auto is accelerating its layout in overseas markets. Looking towards 2030, we believe that an excellent Chinese technology company should not only serve Chinese consumers, but also have the ability to serve overseas markets, "said Liu Jie, President of Ideal Automotive Product Line, in a previous interview with reporters.
Zou Liangjun, Senior Vice President of Sales and Service at Ideal Auto, also stated during Ideal Auto's Q3 earnings conference call this year: "Overseas markets are crucial to us, and our overseas strategy is different from other car companies. So far, we have established after-sales service systems in multiple countries and regions, including Kazakhstan. The construction of these after-sales service stores has also helped us further increase our market share in overseas markets
The reporter learned that Ideal Automobile is also recruiting in Almaty and Tashkent, Kazakhstan. For example, Ideal Auto is recruiting senior maintenance experts from overseas teams and store managers from overseas service centers in Almaty. They are responsible for implementing standard service processes, completing customer vehicle reception and maintenance work, as well as developing service center budgets and conducting overseas after-sales operations. All positions require candidates to be able to use English as a working language and accept overseas assignments.
In addition, Zou Liangjun also revealed that the Middle East and Central Asia will be the first export target markets for Ideal Automobile in terms of choosing overseas regions. The reporter learned that apart from Central Asia, Ideal Automobile has already started operating in the Middle East and has established a sales and service team in Dubai.
The Dubai region has relatively large families, and we have also visited the area. There is indeed a strong demand for medium to large and even large SUV products. In addition, after the export of Ideal Automobile's products, tariffs will be added, and the consumption capacity in the Middle East Dubai region is still good, "Liu Jie told reporters." This is actually a small closed loop from 0 to 1. Dubai is not necessarily the best choice in all aspects, but we need to take the first step to complete a small closed loop. This is one of the reasons why we chose the Middle East and Dubai
In Liu Jie's view, "Ideal Automobile's overseas expansion is not only at the retail level, but also places great emphasis on serving local users. This is a new learning process for Ideal Automobile, which must comply with local laws and regulations and operate in compliance.
In addition to the two regions mentioned above, Zou Liangjun also stated that Ideal Automobile will continue to explore and evaluate other markets with high growth potential to achieve a broader global layout. At present, the company has decided not to enter the Western European and North American markets temporarily, "said Zou Liangjun.