Google reportedly plans to restructure its advertising sales business! Whether to lay off employees under the wave of automation is still unknown
so7u
发表于 2023-12-20 15:12:11
3553
0
0
According to media reports on Tuesday (December 19), citing sources familiar with the situation, Alphabet's Google plans to restructure its advertising sales department on a large scale.
It is reported that Sean Downey, who is responsible for advertising sales for major clients in the Americas, stated at a door to door meeting last week that Google plans to restructure its advertising sales team, but did not specify whether this includes layoffs.
The department currently has 30000 employees and is mainly responsible for liaising with major advertisers.
Another person familiar with Google's plan said that Google plans to reconfigure employees in the sales department of large customers, including possible layoffs.
The report also stated that at the time of the news of this restructuring, Google is increasingly relying on machine learning technology to help customers purchase more advertisements from its search engines, YouTube, and other service platforms.
A person familiar with the matter said that these advertisements are expected to generate billions of dollars in annual revenue for the company. For many years, Google has been providing such tools to better serve its advertising business, which can automatically suggest and create new ads that it deems effective for customers.
The problem now is that the new tool will bring great benefits, but it does not require too much attention from employees. The relatively low expenditure means that the profit margin of advertising revenue will be high.
In January of this year, Alphabet announced plans to lay off 12000 employees worldwide, equivalent to 6% of its global workforce.
It is worth mentioning that in early June, after the merger of Google Maps application Waze's advertising system and Google Advertising Technology, employees in the Waze application department were laid off.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Google plans to restructure its advertising sales department
- Google reportedly plans to restructure its advertising sales department
- グーグルが広告販売事業を再編するという!自動化の波の下で人員削減するかどうかはまだ未知である
- 多国籍大手が中国バイオテクノロジー会社買収の波を巻き起こすのか|テクノロジーの本音
- 科学技術株の波が欧州を席巻している?欧州株は7大企業はいないが「絶世の誇り」を持っている
- 人工知能の波がArm株価を一時40%超急騰
- Missing Nvidia? Bank of America: Get ready to embrace the second wave of AI and buy these three stocks!
- JD has established two trading companies, including automotive sales business
- 銅価格は長期的に高騰するのか。BHPビリトン:AIの波が銅不足を激化させる
- Google wins € 1.5 billion advertising antitrust case
-
【ゆとりサイクルが始まった!歴史を鑑とする:FED金利調整と大統領選結果には“隠れた関連”があった】データによると、選挙日前に金利が引き上げられた5年間で、大統領やホワイトハウスを支配していた政党が4年連 ...
- 不正经的工程师
- 前天 21:56
- 支持
- 反对
- 回复
- 收藏
-
【トヨタが米国で約4万2000台のカローラCrossをリコール】トヨタ自動車は当時時間9月20日、2022年6月から2024年9月までに生産された一部のカローラCrossハイブリッド車を安全にリコールしていると発表した。リコー ...
- 伍六三
- 10 小时前
- 支持
- 反对
- 回复
- 收藏
-
インテルは9月19日、イスラエルの自動運転技術会社Mobileyeの大株主として、ビジネスの将来に自信を持っており、現在、同社の株式の多数を切り離す計画はないと発表した。 ...
- hecgdge4
- 前天 20:20
- 支持
- 反对
- 回复
- 收藏
-
【バークシャーがバフェット氏の「大弟子」に意外にも投げ売りされた信号は?】バフェット氏の主要な副手の1人で、バークシャー副会長で保険業務責任者のアジトジャーン氏は、所有しているバークシャーA種株式の半 ...
- 不正经的工程师
- 1 小时前
- 支持
- 反对
- 回复
- 收藏