A 6.2 magnitude earthquake occurred in Jishishan County, Linxia Prefecture, Gansu Province, causing significant casualties and damage to some infrastructure. The disaster is touching the hearts of the people of the whole country. Vipshop has launched a disaster response mechanism, donating 5 million yuan through the China Rural Development Foundation, specifically for emergency rescue in disaster stricken areas, resettlement of affected people, and post disaster reconstruction.