A cold wave is approaching, and various regions in East China will experience a cliff like cooling. To cope with the upcoming peak of online grocery shopping, Dingdong Maicai has prepared relevant supply guarantee measures in advance.
It is reported that considering factors such as strong cooling weather and weekends, Dingdong Maicai will increase its overall inventory by 80% this Saturday and Sunday compared to usual. In the future, big data algorithms will also make corresponding adjustments based on actual changes in orders. In terms of product categories, Dingdong Maicai expects the demand for daily necessities such as meat, poultry, eggs, and vegetables to double this weekend. Among them, beef, mutton, pork ribs, and dozens of frozen vegetables will see significant growth.
The temperature dropped sharply, and the sales of pre made dishes such as hotpot continued to rise. Dingdong Maicai's pre made vegetable product allocation in the coming days has been adjusted to more than three times its daily level. From the orders on the first day of cooling down, the pot bottom with obvious properties of dispelling cold and keeping warm is very popular, among which the sales of spicy hotpot such as pepper pork belly chicken pot, spicy frog fish head pot, and spicy lamb scorpion pot have increased by 4-5 times compared to normal days. This year, in addition to the pot bottom, Dingdong has also put on the shelf a variety of hot pot packages, as well as various kinds of beef and mutton, pills, vegetables, dipping materials and other commodities, which are convenient for users to buy all in one stop and save purchase time.
Due to the lowest temperature dropping to below zero, there may be icing on the road in the morning or evening, which will increase the difficulty and average delivery time for the buddies. In order to fulfill the contract in a timely manner, Dingdong Maicai has also increased the number of on duty personnel under special weather conditions by optimizing scheduling and third-party recruitment. Taking the Chaohui front warehouse in Hangzhou as an example, this weekend, all 10 delivery personnel and 3 sorting personnel will be on duty at the entire station, and third-party recruitment will be used to increase transportation capacity during peak hours, fully ensuring that surrounding residents can carry vegetable baskets steadily.
Dingdong also stated that in order to prioritize safety for delivery buddies, overtime orders in extremely bad weather will be eliminated in the later stage, without affecting their income. At the same time, each front-end warehouse has also reserved ginger soup, warm baby and other supplies in advance to do a good job in the logistics work of the buddies. At some stations, the stationmaster will also take time to cook dumplings and rice dumpling for everyone in the station, so that the sorters and distributors can replenish energy in time when they are busy.