On the evening of December 9th, Liu Qiangdong, founder and chairman of the board of directors of JD.com, replied to employee comments on the company's intranet, saying, "No matter what, I will not lie flat, and I hope my brothers will never lie flat. JD's foundation is still there, and I believe we will definitely get out of the trough. Every person and company will go through several peaks and valleys to achieve greatness."
The reporter learned that Liu Qiangdong's internal statement this time was a long article recently published by a JD operator on the internal network, which listed some of the problems that JD currently has in his view, mainly including: complex promotion mechanisms; Platform promotion requires planning the pace and intensity in advance; The platform ecosystem needs to provide more support to POP merchants; Low price mentality requires everyone to implement it well and carry it out to the end.
"I think this brother's words are really great. It can be said that when it comes to the pain points of the company, they are all real problems that must be changed. Otherwise, we have no way out." Liu Qiangdong said, "We prioritize customers every day, but in our work, we always think about ourselves as the center!"
"Many people talk about innovation every day, but they just plagiarize and follow others every day," he said. "Of course, all these problems are due to my poor management, and I am very self blaming. But no matter what, I will not lie flat, and I hope my brothers will never lie flat. The organization is huge, bloated, and inefficient, and changing it does take time."
As of the deadline, JD Group SW's stock price was reported at HKD 104.8 per share, with a market value of HKD 333.23 billion; In the US stock market, JD's stock price was reported at $26.45 per share, with a market value of $41.63 billion. Pinduoduo's US stock price is $138.96 per share, with a market value of $184.62 billion.
Since the beginning of this year, JD.com has vigorously promoted the "low price" strategy
At the end of last year, with Liu Qiangdong's return, JD.com launched a new round of internal reforms. At the beginning of this year, JD.com listed the "low price" strategy as the most important strategy for JD.com retail in the next three years. Liu Qiangdong emphasized the need to focus on the essence of retail. He pointed out that JD.com should focus on key elements such as cost, efficiency, and experience, and revive the low price strategy and return to users. Subsequently, the "Spring Dawn Plan", billions of subsidies, and JD's live streaming sales were all a series of measures and means launched by JD for "low prices". In terms of management adjustments, it can also be described as a "bold move". In May, JD Group announced that Xu Ran, the CFO of JD Group, was promoted to CEO, responsible for the daily operation and collaborative development of various businesses of the group, and reported to JD Group's board of directors and chairman Liu Qiangdong. At that time, Xu Lei, former CEO of JD Group, announced his retirement. On November 15th, JD Group released its third quarter financial report for 2023 and announced that JD Group CEO Xu Ran will also serve as CEO of JD Retail Group, while former JD Retail Group CEO Xin Lijun has another appointment.
Just two weeks before Liu Qiangdong spoke out on the company's intranet, on November 29th, Alibaba founder Jack Ma, as a "partner Jack Ma," replied on the company's intranet, "I firmly believe that Alibaba will change, Alibaba will change. The era of AI e-commerce has just begun, and it is both an opportunity and a challenge for everyone." At that time, it was just as the value of Pinduoduo's US stock market was approaching Alibaba.
For Liu Qiangdong's recent speech, the industry believes that it is more about inspiring employees and stabilizing military morale.