The sales volume (or delivery volume, the same below) of the new car making force in November has arrived as scheduled.
As the New Year approaches, major car manufacturers are competing against each other to determine who is more competitive. They are not only competing for the speed of car manufacturing, but also for the speed of delivery and the speed of publishing their performance reports.
Overall, there are many highlights of the new domestic car making forces, such as achieving a new monthly high in sales and achieving the annual target ahead of schedule; Most car companies have strong sales momentum, but there are also some car companies that have fallen behind.
Highlight 1:
November's impressive sales performance of new car making forces
From the published data, it can be seen that the sales of domestic new forces and traditional car companies increased in November compared to the same period last year, and the growth rate was not low. For example, BYD, which firmly holds the global "sales champion" position, sold 301900 vehicles in November, a year-on-year increase of 31.1%, only 317000 vehicles away from the annual sales target of 3 million vehicles set at the beginning of the year; In November, 30600 vehicles were exported, and the export quantity has been on the rise for six months since June.
Geely Automobile sold 153800 vehicles in November, a year-on-year increase of 42%. Great Wall Motors sold 31200 vehicles in November, a year-on-year increase of 142.32%, setting a new high for new energy sales in a single month; From January to November, the cumulative sales were 232000 units, a year-on-year increase of 91.94%. GAC Aion sold 41600 vehicles in November, a year-on-year increase of 45%.
New forces in the automotive industry have also performed well, such as the sales of 20318 units in November, a year-on-year increase of 145.92%, mainly contributed by the AITO Wenjie series.
According to the analysis of the China Association of Automobile Manufacturers, November has entered the year-end sprint stage, and the new energy market is expected to reach a historic high driven by the dual effects of new products and prices, providing strong support for the overall car market in November.
(Data source: company official website, official account, public information, etc.)
Highlight 2:
Sales growth of BYD's Tengshi
Ranked in the top two of the Ten Thousand Car Club
As a high-end brand under BYD, Tengshi has been performing well since its launch in 2022. Since March 2023, we have been selling over 10000 vehicles per month for 9 consecutive months. In November, we sold 11843 vehicles, a slight increase compared to the previous month, with a year-on-year increase of 243.2%. The growth rate ranks second among new energy brands with monthly sales of 10000 vehicles, and the monthly sales volume ranks second within the year.
According to the official WeChat account of Tengshi, the Tengshi D9 has consistently ranked first in luxury MPV sales of over 300000 yuan from January to October 2023, and continues to lead the new luxury MPV track. Tengshi has accumulated sales of 115900 vehicles in the first 11 months of this year. Recently, it has launched the latest OTA upgrade for a mid to large MPV. This upgrade mainly focuses on intelligent driving control, intelligent cockpit, intelligent voice, and comfort experience, bringing many practical functions and experience optimizations to users, making the driving process more convenient, comfortable, and safe.
Highlight three:
"Weixiaoli" from January to November this year
Accumulated sales exceeding last year's full year
The representative of new forces - "Weixiaoli" is a relatively early brand to enter the new energy vehicle market.
From the perspective of sales of new power car companies, Ideal has consistently ranked first, while also ranking first among luxury brands in China; Since October, the delivery has exceeded 40000 for two consecutive months, and in November, the delivery reached a new high, reaching 41030 vehicles; Within the year, a total of 325700 vehicles were delivered, not only exceeding the sales target of last year, but also achieving the sales target of 300000 vehicles in 2023 ahead of schedule.
According to the company's official website, the cumulative delivery volume of the Ideal L9, Ideal L8, and Ideal L7 models has exceeded 100000 units, maintaining sales leadership in their respective segmented markets. The company stated that with the increase in market demand, it will continue to challenge the goal of delivering 50000 vehicles in December. Adequate preparations have been made for capacity building, including sales, supply, manufacturing, and delivery.
For the ideal of "win thoroughly", many riders believe that they are familiar with user needs. In addition to precise product positioning and understanding of user needs, they can not do without their fancy and effective marketing methods, such as maximizing the role of weekly sales charts, highlighting their own market advantages and sales position frequently.
The cumulative delivery volume from January to November exceeds that of the whole year of 2022, and it is not only ideal; With the gradual increase in the penetration rate of new energy vehicles, NIO and Xiaopeng have delivered over 120000 vehicles this year, with 142000 and 121500 vehicles respectively, surpassing the total of 122500 and 120800 vehicles in 2022.
Among them, Xiaopeng Motors delivered 20041 vehicles in November, a year-on-year increase of 245%, ranking first among new power car companies in monthly sales of 10000 vehicles, mainly due to the hot sales of Xiaopeng G6; Since the beginning of this year, Xiaopeng Motors has maintained a positive monthly delivery growth for 10 consecutive months.
In addition, Zero Run and Extreme Krypton delivered 125500 and 118300 vehicles respectively in the first 11 months of this year, both exceeding the full year of 2022. Among them, Zero Run's delivery in November increased by 130% year-on-year, continuously reaching a new historical high in delivery volume; The first global model under its umbrella, C10, will start pre-sales in January next year and plans to complete a series of actions such as in store, launch, and delivery within the first quarter.
At present, there are three models for sale of JiKron: JiKron 001, JiKron 009, and JiKron X. The fourth model of JiKron, JiKron 007, is available for pre-sale. This model adopts the Hidden Energy design language and is the industry's first ZEEKR STARGATE integrated smart light screen. It supports customized light language and utilizes JiKron's self-developed advanced intelligent driving solution, equipped with an 8295 intelligent cockpit computing platform. The entire series is equipped with a high-performance 800V architecture as standard, and the long endurance version can last up to 870km. According to data, the delivery of 13104 units of Jike in November reached a new historical high.
It is worth mentioning that among the ten thousand vehicles delivered to the club, only Nezha's cumulative delivery volume in the first 11 months of this year did not exceed the full year of 2022. In November, it delivered 12506 vehicles, a year-on-year increase of 51%; Nezha X, known for its grandeur, comfort, and new benchmark, has fully launched delivery with orders exceeding 20000 units; From January to October, a total of 109900 vehicles were delivered, a year-on-year decrease of nearly 15%, mainly due to the decline in sales in October.
Highlight 4:
The potential of "rising stars" continues to burst out
Among car companies with monthly deliveries of less than 10000 vehicles, Lantu and Zhiji delivered 7006 and 8703 vehicles respectively in November, with year-on-year growth rates of 3.65 times and 13.31 times, respectively; These two car companies, as rising stars, have strong momentum and may have great potential in the future.
Lantu Automobile is a high-end smart electric vehicle brand under Dongfeng Corporation, established in 2018. It delivered a total of 40500 vehicles from January to November, a year-on-year increase of 129%. Since June this year, the delivery volume of Lantu Automobile has achieved six consecutive increases, showing a good upward trend, laying a solid foundation for the "small target" of monthly sales of 10000 vehicles in the future.
In the increasingly fierce market competition, Lantu Automobile, relying on its strong brand and product strength, continuously achieves new breakthroughs and climbs new heights, presenting a strong development potential. Lu Fang, CEO of Lantu Automobile, said, "With the acceleration of Lantu's product iteration and upgrading, Lantu Automobile's supply and demand sides are working together, with both production and sales thriving and a good momentum."
Zhiji Automobile was established in December 2020 and is a pure electric vehicle brand jointly created by SAIC Group, Zhangjiang High tech, and Alibaba. Zhiji LS611 sold 8158 units in November, an increase of 125% compared to the previous month. It successfully topped the monthly sales champion of "mid to large pure electric SUVs" in its second month of launch.
Highlight 5:
Huawei's "Little Partner" Delivery Soars Up
The team of car enthusiasts is gradually growing
As a rising star of new energy brands, AITO's performance in the industry is also commendable. Data shows that the AITO WENJIE series under Hongmeng delivered 18827 vehicles in November, a year-on-year increase of 127.93%. Among them, the WENJIE new M7 delivered 15242 new vehicles, with a cumulative delivery of over 27000 vehicles. As of November 30th, AITO has delivered over 110000 vehicles within the year.
Yu Chengdong, CEO of Huawei Consumer Business, Senior Vice President of Huawei Technology Co., Ltd., and CEO of Intelligent Automotive Solutions BU, previously stated that it is expected to deliver 23000 new vehicles in December, and the monthly delivery capacity is expected to reach 30000 vehicles starting from 2024. Based on this calculation, AITO is expected to deliver over 130000 vehicles in 2023 and reach the 400000 vehicle milestone in 2024.
The Avita, jointly built by Changan Automobile, Huawei, and CATL, delivered 4080 vehicles in November, an increase of 5% compared to the previous month. Avita officially announced that as the first model in the entire series to be equipped with the HI Huawei full stack intelligent car solution, the Avita 11 not only has multiple industry-leading features, but also showcases Avita's attitude and determination to strive for high-end with advanced intelligent driving covering all scenarios and emotional intelligence that better understands you.
It is reported that the Avita 12 is expected to exceed 20000 vehicles and will begin mass delivery. At the scene, the most intuitive feeling given by Avita cars is "full of technology", with strong horizontal visual extension, comfortable and spacious seats, and a range that can basically meet the rhythm of charging once a week for office workers.
The achievement of Wenjie and Avita is partly attributed to Huawei's "far ahead" intelligent driving ability. Against the backdrop of pressure from traditional car companies on sales and Huawei's shared "soul" - core technology, domestic car manufacturers have successively cooperated with Huawei. Currently, Huawei's "car circle" team is constantly growing.
On November 26th, Huawei announced that it had signed an investment cooperation memorandum with Changan Automobile in Shenzhen on the 25th. On November 28th, Yu Chengdong stated that the new company has issued an invitation for equity opening to Celes, Chery, JAC, and BAIC, and hopes that FAW Group will join. He also welcomed Chinese car manufacturers with strong capabilities, such as FAW, to participate in joint construction and jointly create the most advanced and ultimate intelligent car solution products. On the evening of December 1st, Jianghuai Automobile announced that it had signed a "Smart New Energy Vehicle Cooperation Agreement" with Huawei Terminal Co., Ltd., which is valid for 10 years from the date of signing.
Internet and technology giants are crossing over to make cars
Against the backdrop of global green and low-carbon transformation, the new energy vehicle industry has ushered in vast opportunities. In addition to the aforementioned new forces, it has also attracted many companies from the internet, home appliances, technology, and even the real estate industry to cross border into the car manufacturing market. At the same time, many upstream companies in the industrial chain have invested heavily in upstream car companies, making the new car manufacturing force track increasingly lively.
From the current situation, there are three main modes of cross-border car manufacturing, namely independent car manufacturing, cooperative car manufacturing, and assisted car manufacturing. Among them, there are many types of companies that assist in car manufacturing, and the most well-known one is Huawei, which provides solutions such as autonomous driving and cooperates with automobile manufacturers; In addition, OPPO in the domestic mobile phone industry and Tencent in the internet industry have also launched a model to assist in car manufacturing. Tencent has invested in car companies such as Tesla and NIO, launching an ecological car networking TAL and relying on cloud computing to assist in the digital transformation of car companies. Companies that have started collaborating on car manufacturing include internet giants Baidu and Alibaba, as well as manufacturing companies like Lixun Precision. Among them, Baidu has partnered with Geely to establish Geely, which has officially gone into mass production and production.
Among independent car companies, Xiaomi is the most popular. It is reported that the product trademark of Xiaomi Motors is "Xiaomi brand". It bypasses the OEM mode and builds its own factory. Unlike most new car making forces whose first car is an SUV model, Xiaomi plans to launch two "C-class sedans". On November 15th, the Ministry of Industry and Information Technology announced a new batch of new car application catalogs, with two models of Xiaomi Motors prominently listed, namely the SU7 and SU7 Max/Pro; Xiaomi Group's partner and president, Lu Weibing, recently revealed that the production target for the first half of next year should remain unchanged, and the overall progress meets expectations.
Why cross-border car manufacturing?
Cross border car manufacturing has long been a novelty, from the earliest founder of LeEco, to non automotive industry chain companies, and then to IPO companies on the same city freight network platform Huolala, why do they all cross border car manufacturing?
Industry insiders believe that with the requirements of environmental protection policies, vehicle lightweighting and other policies, the penetration rate of new energy vehicles is expected to gradually increase, and the market prospects are also relatively broad. Relevant enterprises hope to obtain the dividends of new energy vehicle development through entering the market for vehicle manufacturing; On the other hand, the growth of our own business is weak, and we need to open up new businesses to drive our own development.
According to incomplete statistics from Securities Times and Databao, lithium battery giants Tianqi Lithium and Ganfeng Lithium, as well as home appliance companies Midea Group and Haier Zhijia, have entered the car manufacturing market.
Tianqi Lithium invested $150 million in the new luxury pure electric vehicle technology brand Smart; Ganfeng Lithium plans to subscribe to the newly added registered capital of 100 million yuan of Chongqing Ruichi Automobile Industry Co., Ltd., a wholly-owned subsidiary of Selis, with a cash payment of 1 billion yuan.
These companies, except for Lingzhi Manufacturing, performed relatively average this year. From the perspective of institutional performance forecasts, except for Tianqi Lithium and Ganfeng Lithium, which are affected by industry prosperity, the net profits of other companies are expected to increase by different degrees in 2023 and 2024.
In terms of research and development, the R&D intensity of Lingyi Zhizao, Haier Zhijia, and others exceeded 3.5% in the first half of 2023.
Although the difficulty of car manufacturing has decreased compared to the past, cars are developing towards the "new four modernizations" (electrification, intelligence, networking, and sharing). Therefore, cross-border car manufacturing is not easy, and creating a unique and good car is even more challenging. Cross border car manufacturing not only requires funding, but also accumulation of technology, talent, brand, and other aspects.
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