As of 23:59 on November 11, 2024, the number of shopping users on JD.com 11.11 increased by over 20% year-on-year, and the number of live streaming orders for JD's procurement and sales increased by 3.8 times year-on-year. The transaction volume of over 17000 brands increased by more than 5 times year-on-year, and the transaction volume of over 30000 small and medium-sized businesses increased by more than 2 times year-on-year.
It is reported that during the 11.11 period of this year on JD.com, the transaction volume of down jackets, assault jackets, thermal underwear, cashmere sweaters, children's snow boots, etc. all increased by over 100% year-on-year; Skinny boots, bean shoes, and cotton boots have grown more than twice; More than 300 brands of warm accessories such as hats and scarves have doubled in growth. The total transaction volume of JD Jingzao's core product category achieved double-digit growth year-on-year. With the continuous attention of consumers to their own health, online channels have become an important channel for purchasing medical and health products. During the 11.11 period of this year on JD.com, the transaction volume of multiple products targeting the elderly group in categories such as chronic disease medication, nutrition and health care, and medical equipment increased by 140% year-on-year; The demand for health products such as drugs to reduce the three highs, electric wheelchairs, and fish oil has significantly increased.
Trade in is an important part of this year's promotion. More than 90% of rural areas in counties across the country have consumers using JD.com for trade in, with large screen TVs becoming the preferred option. The transaction volume of 519 home appliance categories, including floor cleaning robots and dryers, increased by 200% year-on-year. Meanwhile, over 60% of TV buyers choose large screen TVs over 75 inches, and sales of Mini LED large screen TVs have increased more than six times year-on-year. The transaction volume of multiple AI hardware categories such as AI computers and AI smartphones has exceeded 100%. In addition, the supermarket blind box was voted as the "conspicuous bag" of this 11.11 event by consumers, and the overall transaction volume of JD Supermarket combination sets increased by more than 50% year-on-year.
During the big promotion period, with the help of JD Cloud Yanxi Digital Person Live, over 7500 brands experienced high-quality growth, driving a 40% increase in transaction volume compared to the previous 618 shopping festival, and the number of intelligent customer service inquiries exceeded 3.6 billion. The installment interest free transaction volume of JD Baitiao increased by 33% year-on-year.
JD Logistics continues to expand its service scope of "express delivery to the countryside" and "delivery, loading, unloading and collection" of large items. It is understood that during this year's promotion, nearly 300 remote villages and towns, including Resuo Township in Gyangze County, Xizang, Pilale Township in Aktau County, Xinjiang, and Yangmei Yi and Miao Hui Township in Liupanshui, Guizhou, joined JD Logistics' own distribution scope. Nearly 200 remote towns and villages have been added, including Huoyanshan Town in Turpan, Xinjiang, Tuoba Township and Tingka Township in Garze, Sichuan, Paiyang Township in Qiandongnan, Guizhou, and Baijia Township in Pingxian, Ankang Town, Shaanxi. These towns and villages provide one-stop door-to-door worry free services for the delivery, installation, dismantling, and collection of large household appliances and homes, and participate in activities such as "trade in".