On November 22nd, Baozun E-commerce released its financial report for the third quarter of 2023. According to the financial report, Baozun's net income in the third quarter of 2023 was 1.8 billion yuan, a year-on-year increase of 5%. The GMV generated by non Tmall platforms and channels accounted for approximately 40.2% of the total in this quarter.
At the same time, Baozun E-Commerce announced that it had reached a strategic acquisition intention with Tiktok Garment Category Head Service Co., Ltd. and planned to acquire 51% of its equity.