The 2023 World Internet Conference Wuzhen Summit recently opened in Zhejiang. Bilibili Chairman and CEO Chen Rui attended the conference and delivered a speech on the theme of "promoting high-quality development with high-quality content" at the "Internet Entrepreneurs Forum".
Chen Rui said, "Good culture, good behavior, and good culture need to be disseminated through good content carriers. High quality content forms high-quality culture, and high-quality culture brings strong spiritual power
On site, Chen Rui shared multiple high-quality content cases. For example, the UP host "Muyu Shuixin" has been updating on Bilibili since 2013, with 11.59 million followers and 1249 videos released so far. He has explained classic literary works such as "Romance of the Three Kingdoms", "Dream of the Red Chamber", and "Water Margin" to fans on Bilibili. He is now starting to explain the "Records of the Grand Historian" series, and the first historical content has received 3.73 million views. This indicates that young people are not only willing to consume fragmented content, they still have a strong demand for high-quality content.
They are willing to spend time delving deeper into traditional culture. There is a million fan UP called "Duoduohualin", who is a UP advocate dedicated to spreading the beauty of Chinese women. She often recreates the hairstyles, makeup, and clothing of Chinese women from ancient to modern times on Bilibili, allowing many viewers to intuitively experience the changes in the beauty of Chinese women through videos. Among them, videos showcasing the Han costumes of the Song Dynasty have been played by over 5 million viewers.
They are also willing to spend time understanding science and even personally participate in scientific research. For example, a UP host named Zhi Huijun with over 2.52 million followers is commonly referred to as "B Station Iron Man". At Station B, Zhihui Jun went from hobbies to technology research and development, to team recruitment, and finally embarked on the path of robot entrepreneurship.
They are also willing to spend time learning more knowledge. Mr. Wang Defeng, a Marxist philosophy researcher and doctoral supervisor at Fudan University, has nearly a million followers on Bilibili. The video "4 Minutes, Take You Quickly to Understand Marx" has over 360000 views per week, nearly 30000 likes, and over 10000 favorites. The online course 'Marx's Philosophical Revolution and Its Contemporary Significance', which is simultaneously available on Bilibili, has over ten thousand subscribers per week, and currently has nearly 30000 subscribers.
Looking back, the internet, as a tool, has brought massive amounts of content in its development process and made it easier for users to access content. This also puts higher demands on internet companies, providing more content and serving more users is just the first step, and it is also necessary to provide high-quality content and serve more creators of high-quality content.
Chen Rui mentioned that in the context of an overall oversupply of content, users' demand for high-quality content is increasing; The requirements for content connotation, depth, and systematicity are increasing; The demand for authenticity, professionalism, and progress of content is also increasing.
When it comes to videos on Bilibili, people often think of the word 'high-quality'. Many people will say that there are many traditional culture, knowledge, and technological content on Bilibili, which are very professional, profound, and talented. This is actually the recognition of users for high-quality content, and has also given birth to a group of creators of high-quality content.
At present, 8 academicians of the Chinese Academy of Sciences and the Chinese Academy of Sciences have settled in Station B, with 645 university professors and various experts and scholars. In this year's "Moving China 2022 Figures of the Year", there is a special award called "Silver Hair Zhibo", specifically awarded to elderly creators who engage in popular science education online. Out of the 13 winners, 10 are the UP masters of B station.
Chen Rui believes that if the core of the internet is information and content, then the quality of information and content represents the quality of the internet industry. Only when platforms, users, and regulators jointly pursue high-quality content can the entire industry achieve higher quality development.
Bilibili is not only an internet technology enterprise, but also a cultural company. What Bilibili produces not only has commercial value, but also should have social value. Adhering to high-quality content is the value of Bilibili.
In the future, Bilibili will continue to guide and amplify high-quality content, allowing more high-quality creators to create good content, and allowing high-quality content to reach more users. Promote the high-quality development of the entire internet industry through high-quality content.