Blue Whale News, November 25th (Reporter Li Zhuoling) On November 25th, NIO celebrated its 10th anniversary of establishment.
Blue Whale News learned from within NIO that its founder Li Bin has issued an internal letter, proposing new requirements to the team to "maintain the original intention and focus on action".
Li Bin stated in the letter that the most intense and brutal stage of the qualification competition for the intelligent electric vehicle industry has arrived, and only a few excellent enterprises will survive in two or three years. What we will face next is a higher dimensional competition. We cannot have any weaknesses, nor can we win quickly
In the internal letter, Li Bin emphasized the importance of maintaining our original intention. "Every time we are able to get out of difficulties, it is because we have returned to our original intention and corrected our deviation from NIO's value system." Li Bin requested the team to continue to strengthen the bottom-up system capacity building and focus on improving the operational efficiency of the basic business units. A good idea without execution is just empty talk, and long termism should not be an excuse for not doing a good job in short-term execution. The next two years are crucial, continuously launching competitive new products, continuously improving operational efficiency, doubling sales next year, and achieving company profitability by 2026. This is an indispensable task, "said Li Bin.
Attached is an internal letter from Li Bin: