On November 6th, Est é e Lauder Group held its opening ceremony and officially debuted at the 7th China International Import Expo (referred to as "CIIE"). This year marks the sixth time Est é e Lauder Group has participated in the CIIE. Through this platform, we have showcased our development achievements in China, deepened communication with local consumers, and collaborated with business partners. We have full confidence in the Chinese market and hope to continuously strengthen communication and cooperation, so that world enterprises can share the opportunities in China, "said Fan Jiayu, President and CEO of Est é e Lauder Group in China.
Fan Jiayu stated that Chinese consumers are increasingly becoming an important source of inspiration for Est é e Lauder's designs. At this year's CIIE, over one-third of the Est é e Lauder Group's exhibition hall was designated as a research and development zone, showcasing the research and development achievements created by the China Innovation R&D Center team based on the needs of Asian, especially Chinese consumers. This reflects Est é e Lauder's high attention to the Chinese market and the importance and influence of Chinese consumers on the global beauty industry today.
The Est é e Lauder Pavilion of this year's CIIE, with the theme of "Boundless Realm", showcased 17 distinctive brands to the attending audience. In the design of the exhibition hall, Est é e Lauder collaborated with the School of Design and Creativity at Tongji University to use PETG material as the decorative material for the main wall of the exhibition hall. It will be recycled, re granulated, and reused after the meeting, reflecting the concept of "sustainable development" that fashion also needs to follow. It is reported that by 2025, Est é e Lauder's product packaging will achieve a recycling rate of 75% to 100%.
Est é e Lauder Group has successfully introduced and operated 5 new brands and thousands of new products through this platform, which can be said to be a fruitful achievement. Nowadays, through years of deep cultivation in the Chinese market, Est é e Lauder's business has covered more than 600 cities. Fan Jiayu said, "Standing at a new starting point, we will continue to rely on the CIIE platform, deeply cultivate local innovation, move towards a broader future, and jointly strive for high-quality development