The 7th China International Import Expo (CIIE) will be held in Shanghai from November 5th to 10th.
This year, Unilever showcased nearly a hundred products from ten of its brands, including both "old friends" who have participated in multiple CIIE events and "new faces" who have made their debut. Among them, Unilever scalp care expert CLEAR Qingyang made his debut on the CIIE stage, showcasing his latest research and development achievements based on the concept of "gender differentiation" in scalp care.
Behind these diversified innovative achievements is Unilever's unwavering commitment to continuously innovating its "technological power" and "product power", striving to create more value for consumers through research and development.
Seven years of spring and autumn, we are deeply honored to use the CIIE stage to continuously bring better, greener, and more personalized choices to Chinese consumers. China's huge market size, perfect supply chain system, and opportunities brought by advanced digital innovation are driving Unilever to deeply participate in the future development wave of the Chinese market. "said Chen Ge, President of Unilever Greater China." Standing at the starting point of a new century, we will continue to focus on product innovation, improve consumers' quality of life, actively fulfill social responsibilities, promote sustainable development, and inject a continuous stream of strong momentum into the Chinese market