At this year's CIIE, numerous international brands made a concentrated appearance. Among them, the international cosmetics giant Est é e Lauder Group has participated in the Expo for the fifth consecutive time. Zhuge Pu, International President of Est é e Lauder Group, said, "Since the successful hosting of the first CIIE in 2018, the CIIE has continued to grow and become a successful model of international cooperation. We are very proud to participate in it
With confidence in the broad prospects of the Chinese market, Est é e Lauder Group continues to deeply cultivate the Chinese market. This year marks the 30th anniversary of Est é e Lauder Group entering the mainland Chinese market.
Since the establishment of the first sales counter in Shanghai in 1993, Est é e Lauder Group has continuously expanded its brand matrix in China for 30 years. Nowadays, Est é e Lauder Group has 16 brands in mainland China, covering more than 600 cities across the country.
Looking back at the 30 years of entering the mainland Chinese market, Zhuge Pu said, "We are deeply impressed by the openness and enthusiasm of the Chinese market and Chinese consumers, and we are full of expectations for the development of the group in China
Entering the Est é e Lauder Group exhibition hall, a dazzling array of beauty products catches your eye. At this year's CIIE, Est é e Lauder Group not only brought star products from its 16 brands, but also launched hundreds of new products on-site, attracting many visitors to experience check-in.
This year, Est é e Lauder Group also used the CIIE as a platform for the first time to comprehensively and systematically showcase the achievements in the field of sustainable development, covering various stages of the product lifecycle, such as green formula, green production, green packaging, and green retail.
In the future, we will continue to be committed to fulfilling our commitments and working together with all sectors to create the future at the 'second home' of the group, "said Zhugepu.