On November 6th, the "Shanghai International Import Expo 2024 Nanjing Open Innovation Cooperation and Exchange Conference" was held during the 7th China International Import Expo. Nanjing has signed cooperation agreements with multiple foreign companies. Among them, the Nanjing Municipal Bureau of Commerce has officially signed a strategic cooperation agreement with KFC. In the next three years, KFC will continue to leverage its advantages in store network, digital transformation, and supply chain empowerment, and further increase its investment and industrial layout in Nanjing. By promoting the business development and innovative models of the brand in Nanjing, actively participating in the construction of Nanjing as an international consumption center city, and helping the city's consumption form a new style.
Since the beginning of this year, KFC has continued to promote the first store of innovative brands in Nanjing through business innovation. In May of this year, KFC's independent coffee brand "Kenyue Coffee" and innovative tea drink "Grandpa Free Tea" opened their first stores in Nanjing.
The person in charge of Nanjing KFC Co., Ltd. introduced that the innovative tea drink "Grandpa's Free Tea" actively explores the integration with Nanjing's cultural and tourism resources, providing high-quality catering services with local cultural characteristics for urban attractions and cultural tourism projects, and quickly opening up market awareness through Jiangnan cultural experiences. Laomen East, Confucius Temple, Zhongshan Mausoleum Scenic Area, Xuanwu Lake, Kexiang... In the popular check-in spots of Nanjing, Grandpa Free Tea is not only a tea shop with good tea, but also a window to convey Jiangnan culture, injecting new vitality into Nanjing's cultural and tourism consumption.
Behind business innovation and development, strong system support is indispensable. It is understood that KFC not only has a remarkable business map in Nanjing, but also a powerful intelligent brain - the Yum! Brands Digital R&D Center. With the deepening of strategic cooperation between KFC and Nanjing Commerce Bureau, not only can Nanjing be built into a digital consumption highland for KFC, but it also promotes the overall development of the catering industry in Nanjing towards digitalization and intelligence, continuously enhancing the industry competitiveness in the digital age.
It is reported that Yum! Brands China is one of the earliest catering enterprises to undergo digital transformation. In 2015, a dedicated digital team was established, and in 2016, a membership system was launched with the launch of the "Super App". In 2019, the "end-to-end" digital construction began, and in 2021, the digital research and development center was officially launched. Yum! Brands China has gradually established strong digital capabilities in customer acquisition, fulfillment, and end-to-end digitization. Next, KFC will work closely with the Nanjing Municipal Bureau of Commerce to explore new consumption models and business opportunities, providing strong support for the development of new consumption in the city.