The CIIE provides us with a valuable platform to continuously explore growth opportunities in China. From the first exhibition to the first store, from exhibits to products, General Motors is continuously bringing the best products, technologies, and services to Chinese consumers. "During the 7th China International Import Expo, Steve Hill, Senior Vice President of General Motors and President of General Motors China, said in an interview with The Paper.
He Siwen revealed that General Motors has made significant progress in its business in China in the past few months. In the third quarter of this year, car sales achieved a month on month growth; In October, its market share also increased.
This is largely attributed to all employees of General Motors and colleagues from our partner SAIC. Both parties have worked together sincerely for 27 years, with countless people dedicating their efforts. We have recently implemented a 'production based on sales' strategy, which determines production according to market demand. I believe this will bring us good results, "he said.
In terms of imported car business, He Siwen mentioned that General Motors has introduced the high-end imported car and lifestyle platform Dao Lang, and opened its first brand center in Shanghai. "The retail experience and space created by the Shanghai flagship store are one of the best I have ever seen in my entire career, absolutely fascinating
It is worth mentioning that the concept of General Motors' high-end import business originated from the China International Import Expo.
Since the first CIIE in 2018, General Motors has participated in this event for seven consecutive years, planning the first exhibitions of its top models in China multiple times. Based on the positive feedback from the attendees, it has officially launched high-end import business in China since 2022, exploring new niche markets. The first flagship store of Daolang's national brand center in Shanghai officially opened in August this year. The selected products for this exhibition also include the first product released by Daolang in China - the 2025 TAHOE Tahoe full-size SUV.
He Siwen said, "We are very grateful to the organizers of the CIIE for giving us valuable opportunities to face customers and understand the needs of the Chinese market. In the past 7 years, we have formed an excellent cooperation
At the China International Import Expo, 'exhibits turn into commodities', and Daolang continues to expand. He revealed that General Motors also plans to introduce more flagship products to the Chinese market, and will officially start the GMC brand's journey into China by introducing the GMC YUKON Yukon full-size luxury SUV through the Daolang brand within the year. Both YUKON Yukon and TAHOE Tahoe models are the cornerstone of General Motors in the US market.
Li Long, President of Daolang and Vice President of General Motors' High end Import Business, said, "We are continuously making efforts in three directions: new brands, new products, and new stores, to promote the steady development of Daolang's business. We also look forward to co creating a diverse lifestyle with more like-minded 'Daolang' people
It is reported that the Daolang Brand Center is accelerating its implementation nationwide, continuously expanding the spillover effect of the CIIE. By early next year, Daolang will have opened a total of 7 direct brand centers and 14 experience and service centers, covering major first and second tier cities across the country, and reaching potential customers for more high-end imported car models.
He Siwen, who has just arrived in China for nearly 6 months, is participating in the CIIE for the first time. He said that the most profound experience in China is the "Chinese speed", especially the speed of product development and business implementation. Especially the marketing method of live streaming car sales has been refreshing to him.
There are live streaming centers in both SAIC GM and SAIC GM Wuling factories, and this innovation is unique in the world. When I returned to Detroit, it became one of the insights I shared with my American colleagues. In the past, many innovations in the automotive industry originated from California or Europe. I believe that China is at the forefront of the world - many trends that are happening first in China will spread globally in the future, "said He Siwen.
Regarding the fierce competition in the current Chinese automotive market, He Siwen emphasized, "Although we are experiencing some challenges and facing more competitors in China than in the United States, in my opinion, it is competition that makes General Motors a better company. I always believe that the Chinese market can bring us many excellent opportunities, both for General Motors and our joint ventures in China